RINDA

Hey Indie Hackers 👋
I’m building RINDA at Grinda AI — an AI-powered global sales automation tool for Korean SMEs.

The problem (why this exists)

A lot of small B2B teams want to sell internationally, but outbound quickly turns into a time sink. When you’re targeting multiple countries, the workflow gets messy fast:

• Finding the right buyer companies (not just “any” companies)

• Figuring out who the decision makers are

• Writing cold emails that don’t read like templates

• Staying consistent with follow-ups across markets and languages

• Keeping context (why this lead matters) without living in spreadsheets

In practice, teams either burn out doing manual research + outreach, or they outsource it (often expensive, inconsistent, and hard to iterate).

What RINDA does

RINDA is built to move you from “who should we contact?” → “send a high-quality outbound campaign” faster.

Core capabilities:

• Buyer discovery: find companies that match your ICP (company-level research)

• Lead generation: identify the roles/contacts you should reach out to

• Email automation: run cold email campaigns with follow-ups

• Sales intelligence: keep ICP-fit signals + context so you don’t lose the “why this prospect” reasoning

Categories: Sales Intelligence · Lead Generation · Email Automation · AI Sales Tools (B2B)
Keywords: global sales automation, B2B lead generation, AI sales tools, cold email automation, buyer discovery

Who it’s for

Founders, SDR/BD teams, and small B2B teams that need to do outbound—especially if you’re selling internationally and can’t afford the time cost of manual research.

What I’d love feedback on

1. In your outbound workflow, what’s the biggest bottleneck: research, contacts, writing, or follow-ups?

2. What makes you trust (or avoid) AI-assisted outbound tools?

3. If you’ve done international prospecting, what’s hardest: ICP targeting, language, deliverability, or data quality?

Product page:
https://www.rinda.ai/?utm_source=indie_hackers&utm_medium=referral&utm_campaign=ih_launch_post&utm_content=body_link

Thanks for reading — happy to answer questions, and I’d really appreciate blunt feedback.