Bundled Pricing was a Game-Changer for our Company

Recommended by post moderator @austinparker from this post: https://www.indiehackers.com/post/why-bundle-pricing-works-so-well-for-digital-products-fa1a3dc0b4.

Many years ago I introduced bundled pricing for architectural visualization video training. It was a game changer for the company when we bundled training that followed the typical customer journey on how to be a professional in the Arch Vis business.

We offered different beginner, intermediate, and advanced training videos. Then we A/B tested if people would prefer beg. / int. / adv. in one software versus beginner-only training in multiple software. In addition to having free content to support the videos, we found purchasers mostly bought the intermediate videos of similar software & then they later bought the advanced.

We then bundled the beginning classes with the intermediate at a discount and it outsold any of our individual videos. Later we introduced Masterclasses & bundled the beg. / int. / adv. videos together. You can see two video bundles we currently sell by going to https://vimeo.com/cgarchitect/vod_pages.

As the content and company aged, we significantly dropped the pricing and moved onto production.