June 8, 2019

Can you describe what our prototype is trying to do?

Peter Barry @Grend

For the past month we've been trying to work out how we could make it easier to build trust with those people who are interested in what your doing.

We tried looking for a way that compliments the existing approaches people take. Too that end we've looked at augmenting a key tool everyone has; their website. Our goal is to turn it from being a static page that tells people about you and into something that evolves as you do, drawing people into your journey.

As a starting point (and to illustrate what we're thinking a little easier) we've put together a prototype that demonstrates the concept as if it was being used by us:

https://sophie429345.invisionapp.com/public/share/A7WTK47NR

I could explain our thought process a little more and give some details, but the reason I'm posting this isn't to write an essay. Instead I was hoping to hear what you think:

  1. Can you describe what Ceres is trying to do from interacting with the prototype?
  2. What are your initial thoughts after looking through it?
  3. If you had to pick one way to improve it what would it be?

Appreciate any input you can give us, and as always let me know if you have any questions.

  1. 2
    1. So just from the headline, my immediate thought is that you're a service that helps sales by showcasing social proof.

    Delving more into the prototype, it seems to pivot away from the byline into being a platform for getting feedback for users on your existing platform, by was of strategically placed widgets within your app.

    I mention "your existing app" because I didn't get the sense that this would be good for validating ideas out of thin air (brand new idea, no site or anything).

    1. Initial thoughts going through it were that is was EXTREMELY verbose and very feature centric.

    Because the story is about your product and not my pain points and potential successes, I wasn't able to grok exactly how your platform would help me.

    1. I'd focus on how people can succeed and less about what features you offer.

    Also, and maybe I'm just missing something, but is the name of the product Ceres or Useberry?

    Overall I actually really liked the home page, had some good aesthetics IMHO. If you were to swap the features below the hero for customers results that'd be great.

    Also, I don't hate the headline, but since it led me down the path of thinking you were a social proof company and not a user research / feedback tool, I'd say that needs to be massaged a bit.

    My 0.02 on a tag line - "Stop guessing. Ceres/Useberry finds out exactly what your customers want."

    1. 2

      Thanks for the feedback!

      1. It's an interesting point, although it makes sense now you mention it. It's reassuring though that the rest of it got the point across.

      2/3 Yep totally agree. It was actually a bit of conscious decision on our part, using ourselves as a use-case to see if it resonated with anyone and see if the the direction we where thinking of going had any legs. Definitely given us something to think about though.

      The product (as much as there is one) is called Ceres, Useberry is a user testing tool we we're looking at implementing. I can see how it would be confusing though so we'll keep that in mind.

      Also love the idea of switching the tagline, think it would make a lot of sense.

  2. 1

    Is it some sort of platform where you can implement on your website to gather feedback from the community?

    1. 1

      Exactly! Thanks for taking the time to check it out.

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