For the past month we've been trying to work out how we could make it easier to build trust with those people who are interested in what your doing.
We tried looking for a way that compliments the existing approaches people take. Too that end we've looked at augmenting a key tool everyone has; their website. Our goal is to turn it from being a static page that tells people about you and into something that evolves as you do, drawing people into your journey.
As a starting point (and to illustrate what we're thinking a little easier) we've put together a prototype that demonstrates the concept as if it was being used by us:
I could explain our thought process a little more and give some details, but the reason I'm posting this isn't to write an essay. Instead I was hoping to hear what you think:
Appreciate any input you can give us, and as always let me know if you have any questions.