August 27, 2019

Challenge: Pitch your business idea in 10 words for fewer

Courtland Allen @csallen

"What does your business do and why should I use it?" Can you answer that question in 10 words or fewer?

While you're at it, be helpful and comment on someone else's pitch to tell them what you think. 😇

  1. 15 — Real world marketing examples

    open to improvements?

    1. 3

      Huge fan of your newsletter. I don't think "real world marketing examples" is how I'd describe what you do.

      Here's my go at your pitch based on what I like about your newsletter:

      3-Minute marketing guides - practical tips for newbies and old hands. Delivered weekly.

      Yes, I know there's 12 words here. Not sorry.

      Here are some 10 word options:
      3-Minute marketing guides for newbies and old hands. Delivered weekly.
      Practical marketing guides for newbies and old hands. Delivered weekly.

      Here's the break down:
      3-Minute marketing guides --> what it is
      practical tips for newbies and old hands --> what sets it apart (or what gives it character).
      Delivered weekly. --> How it's done (or when to expect it)

      I had a few goes at this. Specifically with the phrase "practical tips for newbies and old hands". I think that phrase is key as it's your opportunity to showcase your USP both in terms of what you say and how you say it. I also think this phrase can be improved!

      Earlier attempts on that particular phrase include:
      "without the marketing lingo"
      "without marketing-speak"
      "even your non-marketing friend can understand"
      "even your new-to-marketing friends can understand"

      1. 2

        Damm this is good. Thanks a lot Lesley for such detail. Better than what I had I agree.

        Pratical marketing tips for newbies and old hands

        Three minute marketing guides also really good. Thank you

    2. 3

      There is no other way to put it better. "Real-world marketing examples" is very descriptive

      1. 1

        Sweet - Cheers Emeka

    3. 1

      Straight up no chaser❗️ GoodStuff🔥

      1. 1

        Cheers Corey!

      2. 1

        This comment was deleted 7 months ago.

    4. 1

      This is great. I love the idea and the design. The tagline sums it up perfectly, and I am already scrolling through the real examples for "Conversion".

      1. 1

        Haha! Nice Yash. Enjoy :)

    5. 1

      Straight to the point and hard to misinterpret. I like it!

    6. 1

      Solid! I think it does the job great.

      The only addition may be something that indicates that it is "for/from companies of all sizes".

    7. 1

      Out of this world marketing examples :)

  2. 10 - Effortlessly attract, manage and hire top talent

    1. 2

      I like it, the only word that stuck out a little bit was "manage", how do you manage someone you are trying to recruit?

      I get that you're talking about managing them thru the hiring process, but just stood out a little.

      1. 2

        Thank you Mubs, I have just changed from "manage" to "engage". Since when someone applies to a job opening, the next thing to do is to engage them in conversation such as interviews and things like that.

        1. 1

          Awesome, great update!

    2. 2

      Very nice. Could add how, but that might take away the mystery and stop people clicking through to find out!

    3. 1

      yeah, i think that's pretty tight!

  3. 9

    Versoly - SaaS focused website builder

    1. 2

      How about: "Simple, powerful website builder, designed to drive SaaS product conversion"

      I like the simplicity of yours, it's just at first impression I thought it was building a "SaaS website"?...

      1. 1

        Website builder for SaaS products?

      2. 1

        Thanks for the recommendation, I like yours.

        We are simple but powerful at the same time. You can build a site in under 30 minutes, but if you're a developer or want to hire a developer you can and they can build inside of the web app.

        I like how you use "conversion", we have had that in previous 10 word descriptions.

        Will need to think about this again :)

  4. 5 - The most simplest yet powerful gym workout tracker app

    1. 2

      You could shorten this even more to something like “simplest workout tracker ever”

      1. 1

        Love that 👏🏻Did you have time to get a look at the website? What you think?

        1. 1

          The website is great. It does exactly what it needs to do.

    2. 2

      I like it! One grammer thing: it's 'most simple' or 'simplest'

      1. 1
    3. 1

      "Simple" + "Powerful" doesn't really resonate (used to be a competitive bodybuilder, haha). Biggest gripe with trackers is speed.

      Be the fastest, I'm logging in-between sets afterall!

      1. 1

        I am a competitive bodybuilder so it's built with this in mind 👌😊 it is FAST. simple. Very powerful 😊

    4. 1

      "most simplest yet powerful" feels like it's doing too much.

      Track your gym workouts with ease

  5. 5 - Food Truck Platform

    1. 3

      Neat idea! How about "Platform that connects street-food lovers with food trucks"?

      On the site, instead of "All the best food", how about: "Find the best food"? Starting with a verb drives action

      1. 1

        I need to revise and change the landing page and couple of other page to show the idea of the platform more clearly to the three type of users I'm targeting.
        It should be done in the next couple of weeks :)
        I will let the indiehackers know about all my progress!

    2. 1

      Nice idea! My French is a bit rusty but I get what the goal of the site is. In your pitch you could maybe highlight the benefit for your users a bit more, like "find nearby food trucks" or something

      1. 1

        yes! definitely!
        It is my work in process to write down very specific persona of the different users of LocalChef, and work on the user funnel to lead them to specific actions :)
        I now have my ideas pretty clear for the funnels and personnas, only left if couple hours of work on it! :p

  6. 4 - Start a project, find inspiration, discover parts

    1. 1

      Discover parts and tutorials for your hardware project

  7. 4 - Ensure that commit messages match your team's convention

    1. 3

      Keep your commit messages consistent with your team

      1. 1

        Thanks @axsuul. That is better :)

  8. 4 — A Form Builder in Chat-like format

    1. 2

      Looks awesome! Congrats!
      At first i thought that the builder is chat-style. IMO you could make your pitch even shorter. How about "Create chat-like forms"?

      1. 1

        I've got very great pitches here, all better than mine. Thanks for sharing it. I like this one very much. I should make some changes to the landing page and put "Create chat-like forms" in the header. Thanks again for coming up with such a short and descriptive pitch.

    2. 2

      Awesome product! I just saw everything for the first time, but my instinct would be more like "no-code chat-style forms"

      1. 1

        Wow, "no-code chat-style forms", I like it. I couldn't describe the product in such a short sentence. May I use this sentence for my future pitches or probably in the landing page?

        1. 2

          Yeah, of course! Use it wherever. Glad you like it.

    3. 1

      Fill out forms through chat

      1. 1

        I like this one too.

  9. 4

    Pod Hunt – The best new podcasts daily

    1. 3

      How about “Discover the best new podcasts daily”?

      1. 1

        Thanks, might do some A/B testing with that!

    2. 2

      Isn't this focused more on podcast episodes though?

      1. 1

        Yeah, but that would be too confusing to plain in just 10 words :)

  10. 3
    1. 4

      Hmm, that was quite confusing at first. "Text" isn't enough to make me think "text messages", so my mind went to copy writing or editing. It took me a minute. Maybe "Mailchimp for Text Messages" or "Mailchimp for SMS/Text".

      I think that "Text" is a US-centric terminology, as I've usually heard SMS outside of the US. I could be wrong though! Worth checking out what terminology your competitors or others in the industry use.

      1. 1

        Thank you for the great feedback, using SMS as the term instead of Text is something I've honestly not even considered before. Definitely something I'll be thinking about moving forward!

  11. 3 Discover Amazing Travel Destinations, Research and Prepare Your Trips

    1. 2

      But why would I use this over all the other options.

      1. 1

        Well, thiss one lets you filter travel destinations based on your personal preferences (temperature, distance, visa requirements, required travel vaccinations, ...) and provides everything you need to know for travel preparation conveniently on a single page. Not sure how to communicate all that in 10 words or less. Any suggestions?

        1. 2

          None of what you stated is mentioned in the 10 word pitch (nor should it be). I was trying to make a point that based of of your pitch alone, your offering is very similar to a ton of other services.

          1. 1

            Agreed. I edited my original comment while you replied. Any suggestions for a better pitch?

            1. 2

              Not sure. One feature I’d use, however, is being able to filter locations based on legality of prescribed psychotropic medications. Please look into that.

              1. 1

                How about "Discover and Research Travel Destinations Faster Than Ever Before"?

                I will look into that. Thanks for the feedback!

                1. 3

                  IMO the value of what I'm seeing on your site when you click into a destination is preparation or less stress. So something like "Be perfectly prepared for your next trip" or "Zero stress trip planning"

                  1. 1

                    Great suggestions, thanks!

    2. 1

      Feels like it's doing too much.

      Discover amazing travel destinations. We'll help you prepare.

  12. 3 - Interviewing women building profitable businesses!

    @csallen - part inspiration from you :)

    1. 3

      How about: "Stories about women building profitable businesses?"

      Interviewing is how you get there, for the user, they read/benefit from the stories?

      1. 1

        Agree :)

    2. 1

      "Interviews with women building profitable businesses" sounds a bit better to me

  13. 3

    TastyCV - Build incredible CVs using professionally designed templates.

  14. 3 - Learn how people are making successful career moves

    1. 1

      yep also, good i think.

      Only thing is "moves" has connotations of "making moves" as in getting promoted. I'm not sure if that's the intention or not?

      1. 1

        hahaha. What's the best way I can put it? My intention is to help people start their own profitable business

  15. 2 - Convert a video into a real printed flipbook.

    1. 2

      A real printed flipbook from your video!

  16. 2

    Tech Jobs for Good - Find tech jobs at mission-driven companies.

    1. 1

      Any way of clarifying further “mission-driven”

  17. 2

    Marketplace that helps people list, discover, buy home cooked meals.

    Still in market validation, no website yet, open to feedback just for the idea!

    1. 1

      I'm sort of in the same boat. I've got a marketplace to try but in the stage of validating it.

      1. 1

        that's good! it helps to set a time frame for validating, then at one point have to push self to just do it, do something, that's the only way we'll know!

    2. 1

      I think longer lasting foods would be good.

      I have wanted to make bone broth before but it takes a while and didn't taste great.

      The retail price of it is way to expensive if there was a way to get it cheaper I would buy it.

      1. 1

        Interesting idea, haven't thought about that.
        For bone broth though, I think freezing would work.

        1. 1

          Yeah freezing works. However getting it to taste nice and having to cook it for 48 hours + puts me off doing it.

  18. 2 - Sell online, from any website, in minutes.

    1. 2

      "from any website" was kind of confusing

    2. 2

      Seems pretty vague. Is this for my products or drop shipping? On the landing page maybe show details of how it works along with the 6 step video. Idea seems interesting but I was confused on the landing page.

    3. 1

      Set up an online store in minutes

  19. 2 - “Add authentication and storage to your app in 10 minutes.”

    1. 2

      I think you should leave out the "10" here,

      1. 1

        I like that. Just keep the ending as “in minutes”?

        1. 2

          Yea, perhaps "Add auth and storage to your app in minutes"

  20. 2

    The first all-day wearable audio headset.

    1. 3

      This caught my attention... I feel like it speaks to a direct niche with a specific problem. 👍

  21. 1

    Screen sharing software for technical trainings.

  22. 1

    UnitCodes: Hi, I Recreate Games, you learn, free or paid. Your choice.

  23. 1

    Pitch: 10 Words
    Reactions are popular on YouTube, Join groups with similar interest.

    Okay that sucked. I'll get better!!

  24. 1 - actionable notes from business and marketing podcasts

  25. 1 - Simple customer management for small businesses.

  26. 1 – Import Sketch Designs, Animate them, Export Production Ready Code.

  27. 1

    Post unique ambiance. Listen to unique ambiance.

  28. 1

    Done for you email marketing & automation as service.

  29. 1 Assortment planning and Product analytics for retailers and brands (9)

  30. 1

    HearApp – effortless minutes tool for managing everything around meetings; before, during, and after.

    Open to suggestions! 😁

  31. 1 - the most intuitive and simplest to-do-app, to date

  32. 1 - accept tips on web pages

  33. 1 - Monthly Done For You Premium Content from $0.012/word

  34. 1 - Helping journalists with Earth Observation data

  35. 1 — High-tech clothes for worry-free living.

    Open to feedback!

  36. 1 - We fix things, you rest easy. Technical Support for website owners, marketers, designers and other developers.

  37. 1 - Faster answers for customers, fewer questions for your team.

  38. 1 — Build a team page in minutes, no technical knowledge required. — Private travel journal that can also be shared.

  39. 1

    Easily manage your transactional email templates?

  40. 1

    • Library of colors and fonts for digital designers and developers.
      Exactly 10
  41. 1 - Phone Systems. Scaleable ,Easy, Affordable.

  42. 1

    I have got 2 tag lines so far:

    1. Inbox-zero is not a utopia..... anymore.
    2. Emails are tasks too, manage them like one!
  43. 1

    Privasim - Internet Privacy in a simple way.

  44. 1

    🍱 Bento ( — Email Marketing & Customer Support For Shopify & Stripe

    Having difficulty being able to position "we replace Intercom & your ESP" in a sentence or headline. Feel the above is close, but still needs work. Open for recommendations.

  45. 1 — Golf club concierge service for golfers in major cities.

  46. 1 — Accountability for teams

  47. 1 - Create better social media stories. Faster and easier than ever.

    open to ideas and thoughts

  48. 1

    Trunk - Keep inventory synced across everywhere you sell

    Super open to suggestions! Perhaps "Sync inventory across everywhere you sell" sounds better? 🤔

    1. 1

      Ooh love this product idea! The line "never oversell again" on your website really gave me all the advantages of using your product, maybe somehow working that in could be good!

      1. 1

        Thanks! Yep that's a good point, will definitely try to think about that

  49. 1 - Free, customisable SVG illustrations, plus premium illustration and animation assets.

    1. 1

      Feels too wordy. Perhaps you want to focus on one specific asset?

      1. 1

        I just snuck in under the 10 word limit, phew! 😆

  50. 1 - The independent software marketplace with unbiased product alternatives.

  51. 1 - Add texting to your existing business phone number.

  52. 1 - A new way to monetize for business influencers

  53. 1 - "easy to read public financial statements." I realize there's no app to download yet but while building I'm working on the messaging as well. Would love any feedback!

  54. 1 - "Clean, simple and easy to use BPM system". It's so hard to pitch a SaaS which can do many things.

    1. 1

      The all-in-one platform to manage your BPMs

      1. 1

        BPM stands for Business Process Management.

  55. 1

    CryptoTrader.Tax - Crypto taxes done in minutes.

  56. 1

    The easiest way to manage your website's FAQ page.

  57. 1 — A better way to journal.

  58. 1

    Testerbot - Automatic Frontend Testing

  59. 1

    coming soon - sell products with videos

  60. 1 - freelancing made reliable.

    any better way to put it?

  61. 1 - Podcast Editing, starting at 40 cents per published minute

  62. 1

    Fun and Flexible polling widget for any website. -

  63. 1 - eBay for cybersecurity jobs community driven and powered by AI

    1. 1

      Too complicated to understand =(

  64. 1 Effective Software Engineering applicant pre-screening

  65. 1 - Fully Featured Remote Tools for Slack

    1. 1

      This sounds too vague

  66. 1 - Set a habit and a price. If you fail, you pay.

  67. 1 Submit your film to multiple festivals with one form

  68. 1 - Quickly Archive, Search & Share Your Whiteboard Meetings

    1. 2

      Never lose your whiteboard meetings again

      1. 1

        I changed my tagline on, but added "team's" to it to emphasize the collaboration aspect of my product. Appreciate the feedback.

        1. 1

          Looks great!

      2. 1

        I really like that. Thanks for the feedback!

  69. 1 - Send Simple Freelance Quotes

    Would love some feedback :)

    1. 2

      I think the “alert” sounds like the killer feature here..

      1. 1

        Cheers, not sure how to work that into the short pitch but i'll give it a try . :)

    2. 2

      Convert your clients with beautiful quotes

      1. 1

        Cheers, I like the use of "convert"!

  70. 1 connecting boaters with businesses and professionals in the marine industry.

    1. 1

      The marketplace for boaters and the maritime businesses

  71. 1

    Art of Done - “Find your zone asking 3 simple questions daily.”

    Tagline different on site (Optimize short term goals, create long term success) but think I like the 3 questions angle better. Please let me know your thoughts.

    1. 2

      Stay focused by answering 3 questions a day

      1. 1
  72. 1 - Turn your browser into a calm, lean productivity machine

    1. 2

      Your website says it better imo: Stay productive by blocking distracting sites on Chrome

      1. 1

        Hmm, thanks for the feedback.

  73. 1

    Automatically organize your image downloads -

  74. 1 - join me and other founders in Bangkok for one month

    1. 1

      Hi @oliviert I am truly fascinated by your project. Hopefully, I can be a part of this sometime in the future! Until then, have fun!!

  75. 1 A HW-to-cloud biometric attendance system that is simple & seamless.

  76. 1 -> Use Contextual CTAs to guide your users through your funnel

  77. 1 - A smart digital assistant for account managers.

    1. 1

      Maybe the pitch can use this line on your website “Everything you need to manage a client, in one place” . This is more descriptive of your services.

      1. 2

        Cheers for the feedback, something to consider! :)

  78. 1

    Democratize and centralize video data for all

  79. 1 - Forgetting personal details? Hippo helps you stay attentive.

    1. 2

      Stay on top of your personal relationships

      1. 1

        I like that, thanks!

  80. 1

    Not a CRM... It's what you wish your CRM did.

    1. 1

      For whatever reason, you seem to be blocked in India :/

      Edit: Https and it worked (LOL)

      1. 1

        Odd! I'll look into that. Glad you got it sorted out. It should be forcing SSL and redirecting to https!

    2. 1

      This is a cool concept, but as a description, that's a little vague. That works as a marketing headline, but to describe the business more specifically, maybe something like "A CRM where you pick and choose features" or "Create your CRM by choosing only the features you need"... which is really the selling point!

      1. 1

        Great points, Drew! Thank you for the suggestions. I'll play with those. 🙌

  81. 1 - turn your customers into Instagram influencers

  82. 1 - Discover exploding search trends

    1. 1

      I like this - maybe needs an explanation about what signup gives me over subscribe

      1. 1

        Thanks man, that's a great point. Will add a note in the signup modal about benefits

  83. 1

    Monitoring websites for visual and functionality issues -

  84. 1

    Free HR's time with our self serve 360 feedback system.

    1. 1

      Do you have a link?

    2. 1

      i like the concept a lot.

      i think the word "360" is a bit "management speaky"
      i also think "self serve" is as well. What does that actually mean?

      Could just be me, but could this be wrote plainer?
      Admittedly it probably helps if there's a landing page to look at alongside

      1. 1

        @harrydry I would imagine that the target market is Enterprise, so management-speak is actually beneficial here? Even though I agree that I don't prefer their lingo, using their language is best for getting them to relate.

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