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2 Comments

Churn is... good?

https://twitter.com/louisnicholls_/status/1278072517572407298?s=20
submitted this linkon June 30, 2020
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    The salient points there for me — and definitely in line with my experience — are that:

    1. At the start, you often sell to well wishers to a certain extent but as nice as this is it’s pretty pointless
    2. Churn should be segmented by customer group. Until you’re post $100k ARR, a single segment will probably be fine.

    Nice one Louis.