Churn is... good?

The salient points there for me — and definitely in line with my experience — are that:

1. At the start, you often sell to well wishers to a certain extent but as nice as this is it’s pretty pointless
2. Churn should be segmented by customer group. Until you’re post $100k ARR, a single segment will probably be fine.

Nice one Louis.

https://www.indiehackers.com/post/churn-is-a-feature-not-a-bug-b11d1d41ad