Create Once. Distribute Forever.
I published an article about "powered by" marketing on IndieHackers 2 years ago. It got some traction, but nothing special. Also submitted it on HackerNews, got nothing.
A month ago, I decided to re-publish that article on my Substack. I also submitted it on HackerNews and got on the front page, got picked up by several big SaaS newsletters and got retweeted by a few bigger names + got around 80 new followers.
The lesson: If you've created something once, there's not a definite point in time at which you should stop distributing it. You can distribute it...well, forever.
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I couldn't agree with this more!!! It's kind of what my saas product is made for tbh!! (Spread - https://getspread.io/)
Yeah, your type + those that re-post content every X months on different platforms.
That's the nice thing about content. You can re-purpose it (in different formats), re-launch it (on places like HN, etc).
Re-launching is the important part. Also, people forget about content in general (the chances someone will remember what you posted 1 year ago are slim).
Very well said @zerotousers.
When I started out with ruttl, I went after this very concept of "powered by". It has been working great at helping me build the brand for my design agency, Brucira
Hey Harsh, happy to hear that. Keep up the good work with ruttl/Brucira :)
Thank you so much @zerotousers!