Customers often aim to save money rather than spend it. So, how can we encourage them to shift from saving to spending?

CashRewards partnered with Inside Retail to conduct an independent and nationally representative survey of 755 Australian shoppers.

The findings in this survey report provide an objective and compelling understanding of the power of cashback as a key retail strategy that can deliver on multiple levels.

Preserve a Dollar, Procure a Dollar

Nowadays, consumers feel that the cost of living is rising faster than ever. So how does this affect customer behavior? People are more cautious in this situation; they seek to preserve money instead of spending it. So how can we convert preserving to spending?

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