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February 26, 2025 Escaping the Build Trap in the Business

In the race to innovate, startups and product teams often fall into a dangerous cycle: the build trap. This is the relentless pursuit of adding features, shipping updates, and expanding product scope—often without validating whether those efforts align with what customers truly need. The result? Bloated products, wasted resources, and missed opportunities to solve real problems.

Let’s break down why this happens, how it hurts businesses, and what data-driven strategies can help teams escape the trap.

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February 23, 2025 Royalty Rate on Products: a Passive Income

It's not a new idea; people want to have a right to what they build or create, specifically artists and novelists. They want a share of each item that will be sold in the future. As a salesperson, it seems a bit unfair to you to give a share to the first creator!

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February 21, 2025 Your Business Needs to Embrace Repair and Resale: Customers are Leaping into Circular Economy!

These days, people are caring more about the environment. No, listen, it's not symbolic; people actually care and try harder to reduce damage to the environment.

Shopper’s commitment has increased to the point where more than three-in-four (77 percent) want brands to provide more information about their sustainability efforts, a survey by Human8 found.

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February 20, 2025 It's Time to use AI for your Business Loyalty Program

AI is like a miracle these days. It's like a magic wand in the business world. Your business has so much data that you are creating it day by day. But you need to organize these data, remove unnecessary ones, and then try to use them in the right way. But is it really important? Let's take a look at some useful data.

high expectations of customers in holidays:

Holiday memories are some of the most special we share with family and friends. That’s why shoppers have such high expectations of the holidays, which means they also have high expectations of retailers. 65% of customers expect brands to adapt to their changing wants and needs.

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February 18, 2025 Growth by Value Proposition: How Did Uber Make a Huge Win in the Market?

Uber was founded in San Francisco in 2009 by CEO Travis Kalanick and Garrett Camp.

They devised the software app that enables the system to work, recruited drivers in San Francisco, and launched the site in 2010. Since then, Uber has spread to 250 cities throughout the world.

it was started with very little money; on May 15, 2014, the Financial Times reported that Uber had raised $1 billion of funding at a $10 billion valuation. 1 Seven months later, the firm raised a further $1.2 billion, but now the reported valuation was more than four times higher at $41 billion. In May 2015, the company was reported to be raising a further $1.5–2 billion. By then, the valuation had increased to $50 billion, and in November 2015 it is said to be up to $70 billion.

What were the most important strategies by Uber?

- Word of Mouth

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February 16, 2025 What is Cheap Channel Strategy and Why Is It So Important to Your Business?

What is Cheap Channel Strategy and Why Is It So Important to Your Business?

Cheap channel growth is a strategy that enables businesses to maximize their growth. but how?

Let's start with the cheap channel itself. What is it? I start with an example: people on Reddit are begging for easy and free help; you have the solution to their problem; you reply to their comments; and the world knows the solution to a specific problem exists. That's it. It's a cheap channel strategy. You can spend money on advertising and marketing, but only in some specific circumstances. You tell people there is a solution to a problem, and other things will be handled by a strategy called mouth-to-mouth. People will tell each other about your solution.

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February 15, 2025 the 10 major misconceptions about the nature of products

there are so many misconceptions in startups you don’t know. here are 10 misconceptions about the nature of products by Marty Cagan:

You need to solve a problem that nobody has solved before. Almost all the most successful companies have solved a problem that has existed for so long.

Example: The Google search engine is one of the best examples of solving an old problem. When Google created its search engine, engineers said they were mad! We have plenty of famous search engines like Yahoo, AltaVista, Infoseek, etc. But why do people want to use a new search engine? What problem did they solve? the answer is pretty simple; other search engines were pure disasters! Their queries are mostly irrelevant to the “search word,” or the relevant page was shown on the second or third page and not the first page or first query! So, they just created a better solution for an old problem.

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February 14, 2025 Customers often aim to save money rather than spend it. So, how can we encourage them to shift from saving to spending?

CashRewards partnered with Inside Retail to conduct an independent and nationally representative survey of 755 Australian shoppers.

The findings in this survey report provide an objective and compelling understanding of the power of cashback as a key retail strategy that can deliver on multiple levels.

Preserve a Dollar, Procure a Dollar

Nowadays, consumers feel that the cost of living is rising faster than ever. So how does this affect customer behavior? People are more cautious in this situation; they seek to preserve money instead of spending it. So how can we convert preserving to spending?

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February 14, 2025 Why don't ads work for my business?

Most new-brand businesses struggle to make money because they spend so much on advertising with no results! So, are ads just not working, or is there a problem with the entrepreneur’s approach?

Let's find out with some useful statistics:

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February 12, 2025 How should you use personalization to promote your brand?

We always hear about sales journeys and user experiences in the business world. Every customer needs attention and the best high-quality experience to satisfy their desires, but have you ever wondered what the most important key role is in making the sales journey the best?

Let's dive into some statistics:

Personalized Experiences

Despite economic uncertainty, it’s encouraging to see that 69% of businesses we surveyed are increasing their investment in personalization. [deloittedigita]

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I'm so obsessed with the Web3 concept, I felt a gap in e-commerce. Most loyalty program platforms were third-party, not cost-effective, and not suitable for small businesses. So, I simplified the crypto cashback process.