Daily visitors are 700 but interaction is 0
Hey IndieHackers,
I have a startup https://www.monitup.com , my average daily visitor was 20 people, we did an ad experiment and the visitors increased a lot: https://www.indiehackers.com/post/what-happens-if-you-advertise-your-startup-for-600-in-2-days-eb01656bd1
However, these visitors do not become members, do not use the 15-day trial version, do not purchase the product.
How can I make better use of these visitors? What could I be doing wrong?
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I Built Check Analytic Because Privacy Turned Analytics into a Liability! 🔥
I Built Check Analytic Because Privacy Turned Analytics into a Liability! 🔥
If I found out my employer installed this to monitor everything I do, I would quit.
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I run a remote only company and aside from the fact that I would never intrude on my teams privacy, there are other considerations you might be missing.
Most importantly user privacy and GDPR are a real thing and can legally work in favor of the employee. You might also want to look into research done about this topic of more control over employee work time, which has proven that it reduces productivity, hampers growth and impacts employment duration.
Hey Daniël,
We care about people's privacy. That's why we take screenshots in very low quality, so you can't read what's texts, you just get an idea of what the user is doing.
We also keep: program names, hours and website links.
We do not hold critically important data.
What do you think about the features of MonitUp?
How well do features work to increase productivity?
do the 5 seconds test.
It's not clear what you do from the beginning.
I used usability hub for my website and it's awesome!
I didn't know that, I'll look into it and implement it, thank you.
Is this application legal in the EU? I know they have some intense employee protections. I think you can offer the same level of "monitoring" without being so overt about your software's utility. Don't phrase it as monitoring, say your helping them understand employee workflows so they can provide better guidance on their day-to-day activites.
Companies have to notify their employees when they use such programs. At the same time, companies have to keep track of which user visits which website.
Internet accounts of companies are the responsibility of the owner of the company, and if an employee makes a transaction through the company account and this is not legal, the owner is responsible. The owner of the company can prove that he did not do it by keeping a log. Because you have only one outgoing IP address, but you can have 2000 employees in the company.
MonitUp does not keep personal data such as name, surname, address, telephone. Instead, it contains the Computer name (usually meaningless names), program names, clocks, and numbers. These are not important and critical data.
You're right about the monitoring statement, we have to soften it a little more. I will think about it. Thank you very much for your interest.
I would make the value statement stronger and more front and center. When I went to your website I saw how many customers and daily transactions you had, but then had to scroll to figure out what the product actually is.
After reading everything this is what I perceived your value to be: "Increase productivity, prevent data leakage, and detect slackers by monitoring and analyzing your remote employees' computer activities"
https://www.monitup.com is now cleaner and more minimalist 😎
HUGE improvement
Hey Elle,
Thank you very much for your comment, this has been a topic that made me think a lot. You're saying people should quickly realize the value we're going to add to them, right? Yes, I think you are right about that.
How about something like this?
1 - Track Time, Effectively!
2 - Your remote teams are now as close to you as your computer.
3 - Try for free
4 - Why do you need MonitUp?
5 - See what applications your employees or freelancers working for you use during business hours, and when. Categorize applications as efficient or inefficient. Take automatic screenshots. See when, which websites they visit, get notifications. Monitor the hardware performance of their computers and increase your team and company productivity.
6 - Features
7 - and the rest
"your remote teams are now as close to you as your computer" is catchy. But it is unclear and doesn't tell me what your product does or what value it offers, because remote teams are already as close to you as your computer through slack, teams, etc.
From my limited outside perspective, I would instead do something like: increase productivity (the value) via employee monitoring (the how). This way I know within 2 seconds of being on the landing page what your product does and how that can benefit me.
"Your remote teams are now as close to you as your computer." Do you think it would be enough to write "Increase productivity via employee monitoring" instead? If people are wondering how we do this, they can understand it from the features section just below.
People want to understand that thing in a very short time, with very little reading or spending time. There can be no shorter explanation than the one you suggest.
Yes. I also think you might find this thread helpful: https://twitter.com/alexgarcia_atx/status/1548682053578887168
Hey Elle,
what do you think of the new version of the design? :)
https://www.monitup.com/
Nice!! Now everyone will see your value and function right when they click on your page!
Best of luck to you and I am excited to watch MonitUp grow
You have been very helpful for MonitUp, thank you for your support. These changes are much better.
I hope one day MonitUp can help you :)
This is great Elle, I need to think about it a bit to find the most ideal. Thank you very much for your help.
There could be a number of reasons for this. It could be that your website isn't interesting or useful to your visitors. It could also be that your website is difficult to navigate or doesn't have clear calls to action.
If you're not sure why your website isn't generating more interaction, you could try reaching out to some of your visitors directly and asking for feedback. Alternatively, you could try running some user testing to see where people are getting stuck on your site.
Hey Alex,
Thank you for your interest. Elle made a comment and I gave her a reply. Do you think this works? I'm really curious about your thoughts.
If you’re getting visitors to the website it means you’re getting the right audience but converting from visitor to member is a UX/UI challenge, optimizing the website to have good user experience that entices them to take the next step. Think of it as an extension of your campaign, I got them on the website now I have to tell them more and guide them in a quick easy way, user retention is very hard these days, so the simpler the better.
Hey Nicolas,
I don't understand at all where visitors to the site come from, I check google search console but they are not coming from there. I think incoming visitors are something like bot.
While the average visitor of my site was 20 people a day, it increased to 2K visitors a day with advertisements and now 700 people a day.
There is an AppSumo link on the site and the AppSumo page has an average of 120 visitors per week.
These visitors are not real people or they open the site and leave in a few seconds without looking at anything.
But where do they come from?
@Faruk_durak
in my personal opinion you are not "Increase the productivity" of the employ your first main goal is monitoring.
work on copy and major focus on the monitoring. Your website is menu is very light.
Hey Bucky,
"Increase the productivity of your teams with employee tracking." Are you suggesting I write something like "Employee monitoring" instead?
Also you're right about the menu, I'll fix that.
Thank you.
Your ICP:
HRM - GM
Call centers
Africa (English speakers)
I will highly recommend: Nigeria, South Africa, Ethiopia, Tanzania.
I'm a Sales Manager of a French tech company selling an HRMS for couple years now and I specialise in the EMEA market.
Your product is good, you just need a proper plan.
Good luck
Hey Shaba,
Thank you for your interest.
I don't know about these countries, but I'll look into it, thanks.
So, what would you recommend for founders who have determined their target audience and do not understand sales?
You know, things are a little difficult at first, the budget is limited, the work is a lot, the time is limited, there are no employees.
The first thing to do is make some sales, collect feedback, some cash, make sure it validates the idea.
How can these founders sell with their limited resources?
Wow, I never thought that a startup could be dystopian.
That Features page made my skin crawl.
Yikes.
I'm so SO glad I'm not an employee.
I understand that the increase in visitors comes from Google Ads.
We tried something similar for our apps Chat roulette app "Macarons" and our flash card learning app "Wokabulary". We also saw a spike in visitors but it had absolutely no effect on the number of installs or signups.
Google will optimize your ads for clicks and (their) revenue. They will find an audience that clicks on the ads but this might not be the people who actually want to buy your product (maybe creeped out workers who visit your website for fear of their employers installing something like this as some other commenters suggested). Google doesn't care.
Funny enough: Since we ended the ads campaigns our sales increased.
(For the record: I disapprove the kind of spyware you are selling. Such software intrudes the privacy of workers in an inacceptable way. Being constantly monitored creates an unbearable level of stress and severely impacts the health of workers. And worst of all, this will be forced on people in low income jobs who have no choice but to accept such sweat-shop like working conditions. It should be illegal to sell and use such software. And in many countries it is.
However, maybe my comment is helpful for other founders.)
This product is really hard to sell, it is not a product that appeals to end users and it can take time for people to decide to use it, they are hesitant and it can cause uneasiness.
I'm thinking of trying email marketing as suggested in the comments instead of Google ads.
Thank you for openly sharing your ideas and I agree with you.
Sitting a person at 8 hours does not mean that that person works efficiently or creates value for the company.
For this reason, my biggest goal is to make MonitUp a system where both employers and employees will earn. But to do that, I need some experience and money.
For this reason, we will continue to work as Employee monitoring for a while, and I want the employees not to be disturbed by using MonitUp in the future, I even aim to use it willingly.
I've been in marketing for some time. Here is something that I think you should do if you are looking to increase engagement and conversion, provided the traffic coming in is your target customer.
Get rid of the stock image, dashboard section and User dashboard section. If my understanding is right you are targeting business owners and HR departments who are already used to other softwares(not your competitors) which have dashboards. It is not your USP, every one has it.
Not sure what you are using for your website, my suggesting pick a clean/minimalistic website template from wordpress, wix , webflow or otherwise and use that for your website. CHeckout https://www.hubspot.com/, nothing fancy
If you want registration make sure the first thing your visitors see is you Headline(H1), followed by description and then your Call to action, in this case try for free. Make it prominent.
3.1. Ideally just keep the button as a CTA , one step at a time. so the flow goes CTA---> Registration page---> Dashboard
All of this would work if the traffic you are driving to your website is of your target customers i.e. it matches the ICP.
ALso, just my opinion this type of product is usually a hard sell and outbound email campaigns would work best for you than running ads.
https://www.monitup.com is now cleaner and more minimalist 😎
Hey Vigilv,
I got rid of the stock image, what do you think? :)
I'm thinking of simplifying the rest of the page quite a bit. The homepage will be very simple and clean.
https://www.monitup.com/
Your comments have been very helpful for MonitUp, thank you.
I'll think long and hard about what you wrote and see what I can do, and when it's finished, I'll get your opinion again.
I couldn't understand what UPS is, could you please write the explanation?
Could you please show an example of a clean\minimalist design you like?
Use Tawk to chat with visitors as we do at https://skilledup.life - free talent for tech startups (once subscribed) @Faruk_durak
Some might get annoyed, but others might not. At least, you can experiment.
Get rid of the stock image on top which appears on many sites. Have one of your own. When I first arrived at your site, it looked like a consultancy business because of the image.
You can spend £30/month and assemble a free talent team from us for user acquisition. How many are in your team? Just the two?
All the best.
You're right about the stock image, I have it on my to-do list to replace it.
Our revenues are very low yet, so it is early to grow the team, we need support on the sales side, but we are trying to move forward with minimum cost.
How can we work together on sales support?
You can assemble a sales team through https://skilledup.life if you can afford £30/month
I like to suggest the following approach:
Feel free to email [email protected] or grab a time slot for a discussion and a demo https://canumeet.com/manojranaweera
Which platform are you running ads on?
If you're paying for social or display ads, then you're capturing passive potential interest.
If you're paying for search engine ads, then you're capturing active intent.
Either way, most prospects need more than two touch points before they're ready to buy.
I just tried and stopped a 2 day google ads ad. I spent a total of $600 for 2 days and got a total of 8K visitors. Even though we stopped the ads, similar audiences kept coming, but they were almost non-subscribers.
In addition, AppSumo advertises on social media tools such as Facebook and Instagram for its own page.
https://appsumo.com/products/monitup-employee-monitoring/
Unfortunately, I've only been able to sell through AppSumo yet, I don't know why, but I haven't been able to sell monthly subscriptions yet.
What type of Google Ads (Search, Display, Shopping, Video, etc.) did you run?
Ads with text that looks exactly like this : https://ibb.co/2KH67nF
Ummm, I think you're bidding on the wrong keywords.
I don't see "employee monitoring software" anywhere on that list.
You may want to look at the keywords your competitors are bidding on to start.
We did a few different experiments and looked at the results. Most of the ad included "employee monitoring".
We may not have chosen the right country, we tried to choose a country that works remotely and hourly and can show an interest in employee monigoring.
It would have been helpful to conduct detailed analysis before advertising, but we did not do this.
We definitely reached the wrong audience because we didn't make any sales.
we couldn't even get people to visit the price page:
https://ibb.co/NND3GPZ
First of all, I love that you're experimenting. This is the only way, in my humble opinion, to uncover the single-best traction channel for YOUR business. So kudos to you!
Now, before you spend any more money, you need to clearly define your personas:
You may discover these different personas are located in different countries.
Also, I would spread your budget over seven days at a bare minimum.
The thing I spend most of my time doing right now is to try something, slogans, pictures, designs, advertisements, contents etc.
I'll keep trying and trying to figure out what works well.
Thank you for your explanation.
IMO your product should have a goal or KPI in mind if it's designed for productivity.
A lot of companies measure productivity in terms of story points, sales and other output driven measures and not just the number of hours worked. Number of hours worked is more of a dated metric that's suitable for some blue collar activities where this app can't be used (like housekeeping, movers, laborer etc.)
I believe a lot of people are checking it out to see how it improves productivity but when they find that it's about monitoring the employee activity they don't see the value.
In a way monitoring means an extra person needs to be hired to see which employee is doing what all the time- so if you look at it from that perspective you're just adding overhead to a team and not reducing it.
Even if there are managers who can spend few hours a day monitoring their team's activities, imagine how that conversation would sound like if they tell someone that they were spending time on non-productive work during office hours. It will set a very bad precedence as if the manager was spying on them which no manager would risk to do.
Lastly, there are lots of ways a clever employee can bypass this tool. They can set an animation that'll play on their screen while they go out and spend all day doing other work outside their workstation and employers can't point finger at them because as per this tool it will seem like they were still working.
MonitUp is an employee monitoring software with its current features.
Generally, companies with remote workers prefer to use it, but not for all employees, often only for employees who work remotely and have trust problems.
Of course, there is a way to bypass the program, this is true for all programs, but it's understandable if someone who should be online is offline.
We keep instant logs and take screenshots. MonitUp can also work out of the office, so sooner or later it will be understood that the user is doing inefficient work and lying to the employer.
You are right about the goals and KPI, for this, goal definitions can be added to MonitUp and some goals can be set. MonitUp now divides applications into 3 categories: proactive, unproactive and natural. Users can be set a target that they need to work productively at least 25 hours a week.
We welcome any suggestions to make MonitUp more useful for employees.
Maybe, all these visitors are just employees that found this solution and think it could be a thread for their freedom? Have you figured out where they are coming from? It may have a key to your question.
I could not understand where they came from, I can see from the google search console that they do not come from search engines. If they came with a referral from another site, I would understand that and they would at least be curious and want to try for 15 days.
We did the ad trial for Indian users and again the users are from India. It's definitely something to do with the ad, but I couldn't figure it out.
If you can't understand clearly where all they came from, they are probably bots... to see for sure you can check the time they spend on your website. The less it is the more probability they are bots or crawlers.
Probably bot, they spend 13 seconds on the average website. If they were real people, I think they would at least be curious and click on the AppSumo link on the main page. AppSumo traffic is around 15 visitors per day.
Are you using mixpanel for tracking interaction? or only GTM and GA?
MonitUp does not use any of these.
MonitUp has an app, you have to install it on the computer you want to monitor.
Then we keep track of which application the user uses, when and for how long.
Getting some big brother vibes here. Sorry, but I kinda hope this type of stuff doesn't actually take off. If I were an employee, I wouldn't want my boss looking at every damn thing I do online.
In fact, MonitUp only works during your working hours.
However, we do not want to show each activity one by one, we want to process them and we want to show a summary, a suggestion to the boss.
For example: you have an Excel file that you are working on for 3 hours every day and we guessed that there might be a problem here and there is a problem with your Excel file? Is there a problem in your business process? Do you need Excel training? We aim to offer suggestions so that you can find answers to questions such as: Thus, we want to help you increase your productivity.
How does this sound? Still like big brother?
This is a quote from your site. This sounds exactly like big brother.
You can try and spin it like a site that finds "problems" or increases "productivity". But this is a product for insecure, unethical employers (and parents), imo. If I was an employee at a company and knew they were using it, I would quit on the spot.
Yes, you are right, it takes some experience and money in this business to go where we want. Currently, MonitUp is a product that performs employee monitoring.
After gaining a little more experience and money, you can be sure that MonitUp will turn into a product that employees will want to use and will be useful to them.
If we had started building a system that offered direct advice, we would not have succeeded and would have failed.
I guess I have same issue like that my traffic on website is too slow and number of visitors are not too large. https://apkexclusive.com/ How can I improve it?
Are you using google search console?
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