Day 115: The internet connects over tiny truths
While building Unjam, I’ve noticed that people don’t only bond over difficult emotions.
They bond over tiny, oddly specific experiences.
The kind of things you never think to mention until someone else says them first.
Those moments make people smile because they replace “Is it just me?” with “Wait… everyone does this?”
That’s the kind of recognition I want Unjam to create.
I think the interesting part is that these moments are often too small for people to consciously report.
Whether it's an emotion, a hesitation, or a tiny moment of recognition, most people simply move on because it doesn't feel important enough to explain.
Yet when enough of those small moments point in the same direction, they reveal something much bigger than any single comment could.
I think that's why seemingly insignificant observations can become surprisingly valuable once they start repeating.
Exactly. I think the hardest things to understand are often the things people don’t even think are worth mentioning. Unjam is built around capturing those small moments and seeing what they reveal when they happen repeatedly.
I think repetition changes the nature of those moments.
A single observation is easy to dismiss as an individual experience. But when the same seemingly insignificant moment keeps appearing independently, it stops feeling like an anecdote and starts looking like a pattern.
That's probably why the smallest observations can end up teaching us the biggest things.