I was considering newsletter sponsorship as a marketing channel and want to hear from people that are doing that/did that and if they experienced relevant traffic.
We operate in the data privacy sector but it's a niche so looking to hear from other sectors as well.
Paid newsletter ads are one if the most effective channels I've used...with the caveat that audience alignment REALLY matters.
Here's a recap of my most successful campaign and what I learned: https://www.indiehackers.com/post/results-from-running-a-densediscovery-ad-0ba0c70c34
Thanks for sharing! I agree, the audience alignment here is crucial.
You could create your own newsletter with content created and curated about data privacy and build your own audience.
I tried newsletter promotion with Onepagelove and 10words.
Though they had other features apart from the newsletter.
I would say I got some traffic to my website, but not any conversion yet.
I think sending cold email would be nice.
Thanks for the info! Sending cold emails is a bit risky for us as we operate in the data privacy sector so our target audience is highly sensitive (the laws regarding cold outreach differ between countries)
Ahha, now I get it. that's very risky.
Honestly it applies to some industries and niches. It could be useful. My thought, try it out and measure it.
Will do, thanks!
I tried the traditional marketing channels on FB, IG and others and found it not as productive and effective as I expected. Even when going to markeing agencies I faced the same request for very high budget sponsoring ads. After seeing same results I am now taking the approach of your title... I feel that shooting 360 degrees hoping to get the right ad to the right market is too much for brand that is just starting and counts every cent it spends. I feel that identifying the newsletter (printed or digital) that creates the content for my audinece would be a much more targeted approach and will have better response to the product with realistic feedback whether the product is good on not.
Good luck with hoggo!!!
Thank you so much for sharing! Best of luck with FactorX!
I have been in newsletter space and it's a good way to target those niche audience. Start with minimum budget, test the CTRs/traffic and scale as needed.
Thanks! That's currently the plan. I'm on the hunt for relevant newsletter in the privacy sector that doesn't belong to any of my competitors ;) (not easy)