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Do you think surveys/quizzes for lead gen is gimmicky or brilliant?

Perhaps you've seen these (for example, https://www.iwillteachyoutoberich.com/ the first CTA is to take the quiz) or Wordstream has a bunch (https://www.wordstream.com/wordstream-grader): quizzes that ask a variety of questions and usually end with a "where should we send the res

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    They work, but have to be relevant and short.

    This is similar to my company roiforms.com. We use a simple form to gather business information from leads and run it through an business case model to estimate the value of buying a product.

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    I think they work :)
    By making the right questions you qualify leads and also increase your credibility to their eyes because you show that you know the problem. (If you make the "right questions" of course...)

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