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7 Comments

Do you use analytics?

Do you use any kind of analytics on your site? if yes are they really useful?

on April 30, 2021
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    as someone else said, analytics is integral for every business as you need to understand your acquisition channels, funnels, etc. to get the best out of your marketing, development, and SEO efforts

    you can check out hockeystack.com if you are looking for a no-code solution :)

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    I have used analytics in my projects before but to be really honest, I don't think they provide you with enough value in the very beginning (except you have a great marketing plan).

    To answer your latter question, yes, they are helpful when you are getting a lot of customers, signups etc. when you want to figure out acquisition channels, source of traffic etc.

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    Analytics are great to see things like:

    • Where people are spending lots of time - this is good
    • Where people are leaving your site - this might be bad
    • How people are finding you - good info

    All of which can highlight problems and opportunities for you to optimise for your user's experience. Google Analytics is super powerful and free.

    I do find that, whilst analytics shows problems or opportunities, it doesn't tell you what they are. I'm building a little tool that you could try to get these answers - it's free - https://ilikeiwish.co/

    Good luck

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    Yea, use “simple analytics” on all my projects, it doesn’t need cookie popup and respects the users privacy.

    I need to know where traffic is coming from, if it’s increasing over time. This helps determine where my customers are, which of my affiliates are successful, if I should do SEO marketing or side project marketing, etc.

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    Of course! Integrating Google Analytics is the first thing I do when I start a project.

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    Google Analytics

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    This comment was deleted 3 years ago

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    This comment was deleted 5 years ago

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      Can I ask you why you prefer to stay away from Google Analytics? (I'm new in this subject, so I don't know the pitfalls of using it)

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        This comment was deleted 5 years ago