Don't use THESE 3 types of email address for email marketing
Update - added this part since some readers were a bit confused:
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When writing valuable and "nurturing" emails to build relationships with your subscribers, don't use these 3 types of email address when sending emails:
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1/ "Couldn't care less" email address đ
I'm talking about noreply@
What instantly goes in your mind when you receive a message from a noreply@ email address?
That he couldnât care less & doesnât give a shit about you? That he only wants your money & only care about himself?
2/ The role-based email address đ€
E.g. admin@ info@ hello@ support@ marketing@ sales@ accounting@ etc.
These are certainly better than noreply@, but they imply youâre not the one writing and sending the email.
They imply your staff are the ones doing so â subscribers will think youâre a big company, less approachable, less chance of hearing and helping them out personally â not good.
Use your name instead. Be personal. Be likable. Humans want to interact with humans, not with brands.
If you want your teammates to handle email replies (maybe you get lots of them and canât handle by yourself), you can always set a different âreply toâ email address.
3/ The free email address đ„¶
I've seen people use a free email address to send out emails.
If youâre using a free from email address to send emails, your emails are more likely to end up in the spam folder.
Why?
Because anyone (including spammers) can get their hands on a free email address effortlessly.
This means mailbox providers canât verify who the sender is â whether theyâre a spammer or legit person.
Rather than taking risks, theyâll just mark your emails as spam.
Use an email address from your domain to send emails instead. Not only will it go well with spam filters, youâll also look more professional.
E.g.
jason [at] salesupnow [dot] com
VS
jason [at] gmail [dot] com
While I do think it is always better to use your actual person email when emailing (e.g. name [at] sitename), I think their is a tier of decent email addresses to use.
I like using hello[at]site or help[at]site way more than sales or marketing. Using help and hello seem to add a bit more whimsy to the email. It turns down the strong level of corporate feel that you get with sales or marketing
Nice points. hello@ definitely sounds less corporate than info@.
Before reading your post, I never really thought of hi@ or hello@ as a bad email address. I might be one of the few, but dont have any problem with hi or hello.
Noreply is definitely bad. But they also serve a purpose that this is one way mail. Not consumer friendly though.
It's not that hi@ or hello@ are bad. IMO name@ is better when we want to build relationships with our audience (who are also human like us).
You made fair points. noreply@ is the worst for customer engagement.
For our newsletter, we use [email protected] which is totally accurate because any member could respond depending on the subject.
For else matters, we use personal email to reach out to users because indeed, we want to be close to our target.
I can understand your reasoning behind the role-based email address. I'm not sure if I completely agree. I'd recommend having both role-based email address and also myname@ address.
I've gotten more emails on hello@ than myname@. I also receive equal amount of emails at support@ since the users know that this email is for reporting issues or concerns they have.
In all cases, users know that it is me who is getting all these emails because I make that clear on my website and everywhere else.
My post wasn't clear enough and I apologize for the confusion. I'll update the post after this.
I use help@ myself for my support email address. The intention of the original post was to convey -- when writing non-support emails it's better to be as personal as possible.
I still believe that using name@domain is better than hello@domain if you're sending valuable and "nurturing" emails. Even for an ice-breaker email, I'd still use my name instead of hi, especially for indie businesses like us.
Nice points!
No need to apologize, all good. I understand now what you were trying to convey and that makes sense.
Cheers.
What is the easiest and cheapest way to make a domain email?
The cheapest way I know of is to register an email with a free account holder like mail.com.
Then buy a desriable (no top-level domains) but for pennies at Namecheap.
You get a free domain related email which lets you choose the user name i.e [email protected]
Then use their free email forwarding service to forward mail to your free email account.
Thats what I do and its free. You obviously can't send emails out from the free domain related email but you can use live chat if its B2B you want to speak to or a gmail account which looks kind of cheap but probably because its from google it isnt as frowned on as say a mail.com email.
This comment was deleted 3 years ago.
No exact data. I didn't have tools to track till that granular level. It's based on my own experience + a few other people's experience based on my conversations with them.