Last week I chose a problem to work on. This week, I argue for why it’s important to niche down; then walk through the process of doing it myself.
Lots of world-changing unicorns started by niching down:
Right now my startup is nothing but an idea and some words scribbled here on the internet. My first goal is to find ten users that love my product.
Since I don’t need a huge market to hit this modest milestone, I get to take advantage of all the benefits of serving a small niche:
Let’s quickly revisit my problem:
Starting with the broad umbrella of “remote worker”, there are three directions in which I could niche down:
I’m going to validate the problem in the context of those users. I’ll attempt to answer:
The biggest benefit of building in public is getting real-time feedback as I go. I'd love to hear your feedback on the problem, my process of niching down, or anything else.