This is my second week of building a startup in public in my MVP Sprint. Thanks for all the love on my last update!
Last week I chose a problem to work on. This week, I argue for why it’s important to niche down; then walk through the process of doing it myself.
Lots of world-changing unicorns started by niching down:
Right now my startup is nothing but an idea and some words scribbled here on the internet. My first goal is to find ten users that love my product.
Since I don’t need a huge market to hit this modest milestone, I get to take advantage of all the benefits of serving a small niche:
Let’s quickly revisit my problem:
Starting with the broad umbrella of “remote worker”, there are three directions in which I could niche down:
Step #2 - Even unicorns walk before they run
I’m going to validate the problem in the context of those users. I’ll attempt to answer:
The biggest benefit of building in public is getting real-time feedback as I go. I'd love to hear your feedback on the problem, my process of niching down, or anything else.
Cool write up(nice graphics). Excited to see where you are next week
Thanks Casey!
Second site I found your series on. You're really hitting the pavement :P Well done, following.
haha I'm trying to! Just curious, what was the other one?
Over on Reddit, you're week 2 post on /startup.
thank you
Excellent article. Good luck with this journey!
Thanks!!
Thanks. I'm dealing with this challenge and this helps a lot. I like the idea of tying a niche to a business target; it helps give more consideration to small niches that could fit into a family photo.
Yea, niche definitely has tons advantages for Indie Hackers especially.
Good luck!
Thanks Alex!