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5 Comments

Feedback on the landing page & the lead magnet title

I want to take your feedback on this landing page for a lead magnet for TractionMate's productized service for early traction building - a free weekly newsletter - https://newsletter.tractionmate.com

Additionally and more importantly, I want to know what you think of the use of "WTF" here in the title of the lead magnet.

Which one of these options comes to mind -
(1) "WTF" will put off the target audience or at least some of them
(2) It doesn't make any difference if "WTF" is used or not used
(3) "WTF" is more likely to create some positive resonance with the target audience, in a lighter way.

on January 9, 2020
  1. 2
    • The undraw.co hero image is stylistically way overused (I know this is a bummer, because those undraw images are so nice... so everyone uses them)
    • "WTF" is confusing... if you're suggesting that I do not know what "foresights" is, then just tell me :)
    • The copy under "What is it?" will be easier to read if left-justified.
    • The hover style for Find More hides the button text
    • The copy overall needs a bit of refinement. US English speaker and though I definitely understand, some of it reads a bit oddly. For example:

    This is all about traction building and nothing more or nothing less.

    Would read a little better as:

    This is all about traction building. Nothing more. Nothing less.

  2. 1

    Hey! This is what I noted.

    • For starters, I think the WTF might throw off someone.I also don't see how it adds anything to the headline.
    • I think the CTA button should be uniform throughout the page.
    • In the mobile version of your page there is a lot of whitespace between the sections. The text under what is it doesn't appear as a proper paragraph.The cards also overlap a little.

    I hope this helps.

    Cheers
    Dhiksha

  3. 1

    Some good points from other commenters. I’d add that I don’t really get what you mean by “foresights“? Definition is predicting the future so what are you predicting?

    I’m also not getting enough from the sub heading “ 2 Minutes newsletter
    to boost signups, engagement & growth”. Sign ups for what? For who?

    2 minutes newsletter also not great grammar (I know my grammar in this quickly typed reply isn’t great either 😂).

    Try something like:

    “Boost sign ups, engagement & growth for your [product] in just 2 minutes every week.”

    That might also work as a headline. Then use a version of your current headline as the subheading (to make it clear it’s a newsletter).

  4. 1

    I agree with previous comment, undraw.co illustrations are just waaaaay overused.
    I would definitely think about cutting the amount of text and increasing the font-weight from thin to regular.
    Logo img quality could also be higher.

  5. 1

    I completely agree with @calebmpeterson on every point! Definitely follow those closely.

    I'd also add:

    • Your hero text should focus more on what the user will do with it and the subtitle should say what it is
      • Your subtitle is good
      • Your hero text should be something like "Build traction early with weekly tips and foresights"
    • "foresights" is a confusing word - instead of WTF, just use a more common word
    • your "What is it" block of text is really wordy, try breaking it down to the most important bullet points