Finally, a new website

After months of working on client projects, I've finally carved out enough time to launch a complete rebuild of hackedwebsitefix.com

The old site had done its job for years, but it wasn't converting in the way I wanted. It was mostly geared around generating enquiries.

I also paid for a video review of the old site from a designer and UX expert, which turned out to be a great investment. It gave a lot of food for thought, and ended up being one of the main drivers behind rebuilding the site.

The new version is much more product-focused, with clear service packages, online ordering, and a smoother experience for people who need help quickly after their website has been hacked. It also includes things like trust symbols and social proof to help give new customers confidence in their purchase.

I also spent a lot of time improving the site's structure for AI search. That included adding more structured data, making services easier for LLMs to understand, improving content hierarchy, and writing pages that answer the kinds of questions people actually ask AI assistants rather than just traditional search engines.

Whether AI optimisation actually moves the needle is something I'm looking forward to measuring over the next few months.

The next milestone is launching Google Ads.

The budget will be fairly modest to start with, focusing on high-intent searches. Online ordering follows a more traditional eCommerce model on the new site, instead of the old approach off capturing lots of info and then processing the payment.

I'm going to start tracking:

• Cost per acquisition

• Conversion rate

• Which keywords actually generate paying customers

• Whether AI search starts contributing meaningful traffic alongside Google Search

Hopefully I'll have some real numbers to share soon.

I'd be interested to hear about anyone else with Google Ads success stories. It's not my area of expertise, but I'm looking to learn by doing.