Hacked Website Fix
Website security for individuals and agencies
After months of working on client projects, I've finally carved out enough time to launch a complete rebuild of hackedwebsitefix.com
The old site had done its job for years, but it wasn't converting in the way I wanted. It was mostly geared around generating enquiries.
I also paid for a video review of the old site from a designer and UX expert, which turned out to be a great investment. It gave a lot of food for thought, and ended up being one of the main drivers behind rebuilding the site.
The new version is much more product-focused, with clear service packages, online ordering, and a smoother experience for people who need help quickly after their website has been hacked. It also includes things like trust symbols and social proof to help give new customers confidence in their purchase.
I also spent a lot of time improving the site's structure for AI search. That included adding more structured data, making services easier for LLMs to understand, improving content hierarchy, and writing pages that answer the kinds of questions people actually ask AI assistants rather than just traditional search engines.
Whether AI optimisation actually moves the needle is something I'm looking forward to measuring over the next few months.
The next milestone is launching Google Ads.
The budget will be fairly modest to start with, focusing on high-intent searches. Online ordering follows a more traditional eCommerce model on the new site, instead of the old approach off capturing lots of info and then processing the payment.
I'm going to start tracking:
Cost per acquisition
Conversion rate
Which keywords actually generate paying customers
Whether AI search starts contributing meaningful traffic alongside Google Search
Hopefully I'll have some real numbers to share soon.
I'd be interested to hear about anyone else with Google Ads success stories. It's not my area of expertise, but I'm looking to learn by doing.
The idea for Hacked Website Fix came about a few years ago. I was working at a web agency at the time. We came in one Monday morning to find around 100 customer websites had been hacked over the weekend. Not a great start to the week.
Our team dealt with hosting, and it wasn't long before the problem made its way to us. The more research I did the more I realised just how common this issue was, especially with WordPress websites. And that's when the idea for Hacked Website Fix was born.
I put a basic website together offering help in the form of a one-off fix for any hacked websites. I spent some time promoting the site, but most of the customers that came through were generally from word of mouth.
After a while Hacked Website Fix ended up on the back burner as I concentrated on other projects. I still spent time helping repeat customers and offering monthly updates for people who'd been hacked in the past, but there was no real growth.
Occasionally new customers still come through looking for help though. Website security is as big an issue as ever. So, I've decided to refocus my efforts for 2023 on Hacked Website Fix.
My plan is to offer three different services, each with different tiers:
- Urgent fix: for websites that are hacked RIGHT NOW
- Site guard: a subscription service for individual websites
- Server guard: a subscription service for servers with a number of websites
Underlying each of these services will be one core component - a real person. A combination of pattern matching, machine learning will and traffic analysis will offer 24 hour monitoring, but when the defecation hits the ventilation there will also be real people on hand to help you out. I think that's what a lot of people really want in a high stress situation, an actual person to have your back.
A new website and new price plans are in the works. I'm hoping to get some inspiration and advice from fellow Indie Hackers to make the most of this fresh start.
Comment