Hello there,
Every week I'll be reviewing and enhancing the brand design of a fellow IndieHacker, for free!
For this first edition, I've looked at the brand design of Bolt, founded by @pips. They started out with a pretty good visual identity already, so it was fun to figure out ways to make it stronger.
Let's get started.
Bolt is a SaaS that makes it easy to collect visual feedback from clients and team members on live sites and static designs. Their core values is to be powerful but lightweight, fast, caring about customers and disruptive.
Since they're using a symbol that matches their brand name, without adding anything to it, it doesn't create a strong emotional bond with their audience. The current logo doesn't tell enough of a story to be remembered. It looks too generic.
To improve the actual logo, we need to keep the modern, simple, rounded feeling of the brand, but we also need to make the "bolt" mean something. What makes this "bolt" so special? What is its originality?
I've looked through different ways to give Bolt a hint of more originality and "craziness" through design.
I applied all these ideas in the three proposals below:
The curved lines symbolize design and imagination. Coming from the outside of the box, the lightning bolt appears as a tool to get deep instant energy.
Placed in the center of the squared board, the lightning bolt conveys intense energy and power as its design seems to bring angles and sharpness. I smoothed-out the lines to balance the strength with a cool and nice demeanor.
some other variations
The circles evoke echoes. The lighting bolt in the middle of both square and circles signify centralizing feedbacks. The echoes are a moving feature: they can go back and forth.
I had a great time working on this logo case and I hope you enjoyed it too! Which one do you prefer? Help @pips choose by giving your top 3 in comments.
Side note: If you’re looking for a brand identity for your project, this kind of deep design work usually goes for $1k+, not really affordable when you’re starting out. That why I created logology, where you can get a brand that fits your values for 10X cheaper. All designed by me. :)
Next week, I'll enhance the logo of another IndieHacker. Stay tuned!
Amazing work Lucie - I did not expect this! Thank you so much. I'm going to hold out on my opinion until I hear what others say - I do have a favourite!
Hi @pips! Looks like #3 won the votes. Was it your favorite too? Tell me the one you love, I'd be happy to send you the svg file. :)
#3 was also my favourite! I love the symmetry and balance over the other two. Thanks Lucie :)
Great! :) Can you send me your email or Twitter account so that I can send you the file ?
Sure! It's tom at usebolt.io
Nice work, however proposal 3 looks the best for me, it looks way cleaner in my opinion.
Wow - love those new designs! Great work!
Thank you very much @BraydenTW! I'm so happy you like them!
Heey Lucie, I'm really amazed how much it changed! Great job!
I personally would go for #1, #3 and finally #2.
Is there any way to apply for this logo makeover? I'd love to see our logo go through some cool changes as well. Cheers!
Hi @milanr! Thank you! I'm happy you like this logo makeover, I had a great time doing it.
I'd love to apply for a logo makeover! The next two weeks are booked (one logo makeover by week), but I'll be posting then to announce the re-opening of submissions. :)
This is amazing, Lucie!
Thank you @timjones! :)
All amazing but I definitely think #3. #1 seems weirdly off center/top-heavy, #2 I think the way it uses colors is odd, the monotone versions are alright but don't really get away from the "generic lightning bolt" look. #3 is super unique, compact, balanced, and uses the original bolt shape.
great work
Thank you @cybermari 😊
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