Every week I'll be reviewing and enhancing the brand design of a fellow IndieHacker, for free!
For this first edition, I've looked at the brand design of Bolt, founded by @pips. They started out with a pretty good visual identity already, so it was fun to figure out ways to make it stronger.
Let's get started.
Bolt is a SaaS that makes it easy to collect visual feedback from clients and team members on live sites and static designs. Their core values is to be powerful but lightweight, fast, caring about customers and disruptive.
Since they're using a symbol that matches their brand name, without adding anything to it, it doesn't create a strong emotional bond with their audience. The current logo doesn't tell enough of a story to be remembered. It looks too generic.
To improve the actual logo, we need to keep the modern, simple, rounded feeling of the brand, but we also need to make the "bolt" mean something. What makes this "bolt" so special? What is its originality?
I've looked through different ways to give Bolt a hint of more originality and "craziness" through design.
I applied all these ideas in the three proposals below:
The curved lines symbolize design and imagination. Coming from the outside of the box, the lightning bolt appears as a tool to get deep instant energy.
Placed in the center of the squared board, the lightning bolt conveys intense energy and power as its design seems to bring angles and sharpness. I smoothed-out the lines to balance the strength with a cool and nice demeanor.
some other variations
The circles evoke echoes. The lighting bolt in the middle of both square and circles signify centralizing feedbacks. The echoes are a moving feature: they can go back and forth.
I had a great time working on this logo case and I hope you enjoyed it too! Which one do you prefer? Help @pips choose by giving your top 3 in comments.
Side note: If you’re looking for a brand identity for your project, this kind of deep design work usually goes for $1k+, not really affordable when you’re starting out. That why I created logology, where you can get a brand that fits your values for 10X cheaper. All designed by me. :)
Next week, I'll enhance the logo of another IndieHacker. Stay tuned!