From broken scrapers to building a SERP API

I spent more time fixing scraping than building my actual product

That’s honestly why we built SERPHouse.

While working on SEO tools, getting SERP data at scale was always painful:

• APIs were slow or unreliable

• Data was inconsistent

• Proxies & captchas kept breaking things

• Costs kept increasing as we scaled

At some point, it felt like we were running an infrastructure company instead of building a product.

So we decided to fix it for ourselves first.

We built an internal system that handled:

• Reliable SERP extraction

• Clean structured data

• Scaling without constant failures

That eventually became SERPHouse.

Curious - how are you currently handling SERP data or scraping at scale?