From building client websites to launching my own SaaS — and why I stopped trusting GA4!

I didn’t start with SaaS.
I started by building websites WordPress for survival.

My first real projects were simple sites — landing pages, directories, small tools.
One of them grew into Around md — a platform that helps people discover restaurants, parks, and interesting places in their city.

No VC. No team.

Just real users searching for where to go and what to explore around them.
Later, I officially opened my company — dricomm.com

Sounds fancy. Reality was not. Analytics…
It was:
• clients asking “why numbers don’t match”
• analytics dashboards nobody trusted
• GDPR emails every few months
• cookie banners everywhere
• and GA4… always GA4

Every site I launched had the same issue: analytics data never felt real.
Pageviews were lower than expected. Funnels didn’t make sense.
Marketing decisions were based on “best guesses”.

And the moment you add a cookie banner — boom: 30–50% of users disappear from your data.

At some point I realized something uncomfortable: I don’t actually know what’s happening on my own websites.

That’s when I stopped trying to “fix GA4”
and started building what I personally needed.

So I built CheckAnalytic.com — slowly, alone, after client work, without a roadmap slide deck.

What I wanted was simple:
• No cookies
• No consent banners
• No legal anxiety
• Numbers I can trust
• Setup that takes minutes, not hours
Not an “enterprise solution”.
Not a “GA4 replacement”.

Just analytics that works for founders who actually ship.

The funny part?
I didn’t plan to sell it. I used it on my own projects first. Around md. Client sites. Side projects.

And for the first time, numbers started to make sense.
Traffic matched feedback.

Marketing experiments became predictable.
Decisions stopped being emotional.

When I shared it with a few other founders, the feedback was always the same: “This finally feels honest.”
That sentence hit me harder than any metric. Because web analytics today isn’t broken technically. It’s broken emotionally.

Founders don’t trust their own dashboards anymore.
So yes — I’m still solo.

Still iterating.
Still answering support myself.
Still improving onboarding, UX, and performance.

But now I’m building for the future:
• privacy-first by default
• EU-friendly without legal gymnastics
• simple enough that you don’t need tutorials

If you’re an indie hacker, SaaS founder, or agency owner — you probably felt this pain too.
So I’m not here to pitch.
I’m here to ask: What made you stop trusting your analytics?

I’ll read every reply. Even the brutal ones.