From Launch to First Users: The Start of InstaRent’s Growth

After launching InstaRent quietly, I began advertising on Google Ads on November 21, 2024. While I didn’t get any users in November, I remained confident that with the right tweaks, InstaRent could succeed. I focused on improving the landing page and decided to add a free trial to lower the barrier for new users.

By the end of the first month, InstaRent had 75 users—a small but encouraging milestone. However, there were no sales yet. Despite that, I wasn’t discouraged. I saw it as a chance to learn from the early data and refine the product further.

The early days of any project are about testing, learning, and adjusting. I believed in the idea and trusted that with a better user experience and strategic marketing, InstaRent could become the go-to tool for renters in the Netherlands. The journey was just beginning, and every small step brought me closer to the bigger vision.