Getting a 23% conversion rate on my 9000+ word lead magnet!

My app is Headlamp, an app that helps managers build trust and stay connected to their remote teams.

Yesterday, I started promoting a 9,600-word lead magnet, The Manager's Guide to Engaging Remote Workers.

I had 129 uniques and 30 downloads for a 23% conversion rate.

The visitor can read the entire thing on the page without giving me their email; the PDF is strictly for convenience and quite a few folks are taking me up on it!

Here's the backstory:

• I launched ~1 month ago and have struggled to find any traction with cold email outreach.
• Steli's interview with Courtland was helpful in refining my cold outreach tactics, but I realized that first I need to hone in on who my target customer is. Who does my current messaging resonate with?
• I listened to this MicroConf On Air Interview with Christopher Gimmer and decided to create some killer cornerstone content to stand out and get the attention of remote managers.
• Rather than banging my head against the wall of low-conversion cold email campaigns, I'll follow up with the folks who download this content.
• Anyone who is willing to download a lengthy guide on employee engagement is 100% a potential Headlamp customer.

What I've learned so far:

• It's very early, but at least in terms of getting folks into the top of the funnel, this piece is working.
• To stand out, you really do have to go big.
• This wouldn't be valuable to my target customer if it were just another "8 Things I Wish Everyone Knew About Remote Work" post.
• Those'll have value later, but to get the flywheel going, I had to create a cornerstone piece.

What I'm doing next:

• My plan is to follow up and ask for their advice. A tip Steli suggested in the IH podcast. "People love to give advice. Ask for advice rather than asking to schedule a demo."

The reason for my email is I've built a new employee engagement tool for remote managers and I'd like to ask for some advice and learn from your experiences.

If we could find 10-15 minutes, I'd love to hear what's working for you and what isn't. What are the most frustrating things you deal with on a daily basis? If I can make those frustrations go away with code, I'll do it in a heartbeat.

• To keep the leads coming, I need to get this post to rank for a few of my target keyword phrases. I'm researching and reaching out to posts that link to the top pages for my target keywords.

That's where I'm at right now! Any suggestions or things that have worked for you on the link building front?