GMail hacked to maximize exposure!

While I was creating the funnel for our new eBook we are about to release I was annoyed by the Promotion and Update Tab of Gmail.

I knew that if our emails land in the Promotion or Update tab we'd never have a good open rate.

So I started checking which was the subject and content that land in the primary inbox letting my phone turn on with a new notification from Gmail!

I discovered a few tricks that worked like a charm. Since I'm using the Customerly Funnel builder I was able to test instantly the subject and the content in seconds.

These are the test I did so far with what worked and what didn't

❌ Promotion
10X more loyal and engaged customers for this SaaS
✅ Primary
{{name}} discover how to get 10X more loyal and engaged customers

❌ Updates
[EBOOK] {{name}} this is the download link you were waiting for..
RE: Thanks {{name}} for requesting your CustomerHero eBook..

✅ Primary
{{name}} this is your CustomerHero eBook link you were waiting for..

Those are the tips I can share with you to avoid the Promotion and the Update tab:

• Don't use graphics, use plain text emails
• Use your recipient name
• Exclude salesly words
• Insert a maximum of 1 Link

Check out this article with this strategy nobody told you that will increase your chances to land in the primary tab with a higher open rate:

https://www.customerly.io/blog/marketing/2019/01/15/improve-your-email-open-rate-by-40-with-this-secret

Hope this can help you guys!
Luca