I have a question about Google Ads.
If someone clicks on a Google Ad, and then becomes a customer with a monthly recurring payment, does Google track that conversion value for as long as that customer keeps paying, OR does it only track until the conversion window ends?
I have the conversion window set to the maximum 90 days, but if a customer keeps on paying after 90 days, will that no longer be represented in the reporting?
Do I just have to keep track of customer LTV separately and adjust the bids based on that?
Any Google Ads experts here? 🤓