Google Ads question
I have a question about Google Ads.
If someone clicks on a Google Ad, and then becomes a customer with a monthly recurring payment, does Google track that conversion value for as long as that customer keeps paying, OR does it only track until the conversion window ends?
I have the conversion window set to the maximum 90 days, but if a customer keeps on paying after 90 days, will that no longer be represented in the reporting?
Do I just have to keep track of customer LTV separately and adjust the bids based on that?
Any Google Ads experts here? 🤓
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As far as I know, yes you need to track CLV separately! The conversion is just tracked when an event or destination url on the site is triggered and I haven't seen a way to make it track recurring.
Appreciate it!
The conversion value has nothing to do with the 90-day window. It's what you calculate it to be. If you think a customer stays with you for 12 months on average, then your conversion value is the monthly payment x 12.
The 90-day window is the time between the first click and the conversion. In this setting, for the conversion to be credited to that initial click, it would have to occur within 90 days.
Google doesn't track conversion values, not even the first payment. It's what you give Google as a way to weigh different conversions.
Hope this helps.
Michael
P.S. Check out my Google Campaign Checklist(Free):
https://michaellu8.gumroad.com/l/GoogleCampaignChecklist
On Google Ads you need to set up a conversion event.
Usually, a conversion is fire if a certain page has been viewed (confirmation payement page basically), or if a button has been clicked.
So the question is, does this conversion event happen just one time for each user, or each month?