April 19, 2019

Google Analytics Industry Category: what did you choose, and why?

Brandon Barry @BrandonBarry

I couldn't decide on a Google Analytics Industry Category, so I cross-referenced them with AdWords Verticals. The extra information helped less than expected.

For example, software, web apps, and consulting each belong to different Industry Categories.

"Computers and Electronics" and "Internet and Telecom" seem most relevant to my business. The former is broader—I'll start with it.