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Google Analytics Industry Category: what did you choose, and why?

by Brandon Barry

I couldn't decide on a Google Analytics Industry Category, so I cross-referenced them with AdWords Verticals. The extra information helped less than expected.

For example, software, web apps, and consulting each belong to different Industry Categories.

"Computers and Electronics" and "Internet and Telecom" seem most relevant to my business. The former is broader—I'll start with it.

Avatar for Brandon Barry Brandon Barry
on April 19, 2019
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    Hello Brandon, curious to know how your experience went with selecting the "Computers and Electronics" category and if it worked out well? I have a similar challenge, trying to figure out which category works best for a SaaS company that provides call intelligence analytics products and services.

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    4 years ago
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