Growing A SaaS & E-commerce Startup
Hi everyone,
So my team and I have been helping SaaS & E-commerce businesses grow in revenue through paid & organic traffic for the past 2 years.
There are some aspects that tend to ensure the success of startups in this industry that we have noticed and I wanted to share them with you, in hopes it may help someone or in case anyone needs this information.
Most of the startups we have helped tend to have problems with:
- Lack of Time to manage marketing and produce results
- Cashflow - usually because anticipated targets aren't being achieved
- Lack of skills in the marketing team (Actual relevant Digital marketing skills)
- Producing quality results whilst providing a good user experience
- Lack of marketing knowledge or expertise
- Finding a lead generation method that works for them
What we've found tends to work:
- For B2B startups we've found that funnel creation has a great ROI but ensuring you have re-targeting put in place is crucial - taking advantage of ROAS & FB Pixel is a must.
-For B2C startups social media tends to yield decent results but ensuring you have content that feels natural in people's feed is a must otherwise it will tend to be expensive to keep running the ad and it will not convert well.
- For problem-oriented startups - having a strong SEO or Google AdWords campaign tends to yield satisfying results. Once again, re-targeting is a must.
What to avoid:
-
Focusing on likes on social media - likes do NOT drive revenue, it is not about the number of followers or likes it is about the end result and user experience.
-
Running big-budget FB ads without any knowledge or expertise - PLEASE ensure you have a FB pixel installed, I could not stress how crucial this is. We've noticed a lot of businesses tend to think Facebook Ads do not work just because they tend not to know how to properly set up and run FB ads.
-
Not split testing
This is just the surface of what's involved but I hope it cuts the learning curve for someone and proves useful to anyone building their startup.
If you'd like to get in touch, feel free to get in touch
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Hey guys! Isn't it hard to collect customer data on marketplaces? The marketplace gives an incomplete picture of your customers. But you can collect data yourself and it's much easier than it seems, especially when there are tools that can help with this. Take a look at this one https://productinsert.com, and collecting data will become much easier
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