Growth by Value Proposition: How Did Uber Make a Huge Win in the Market?

Uber was founded in San Francisco in 2009 by CEO Travis Kalanick and Garrett Camp.

They devised the software app that enables the system to work, recruited drivers in San Francisco, and launched the site in 2010. Since then, Uber has spread to 250 cities throughout the world.

it was started with very little money; on May 15, 2014, the Financial Times reported that Uber had raised $1 billion of funding at a $10 billion valuation. 1 Seven months later, the firm raised a further $1.2 billion, but now the reported valuation was more than four times higher at $41 billion. In May 2015, the company was reported to be raising a further $1.5–2 billion. By then, the valuation had increased to $50 billion, and in November 2015 it is said to be up to $70 billion.

What were the most important strategies by Uber?

- Word of Mouth

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