Growth Hacks I'm considering - need your inputs

I'm building Draftly, an AI writing assistant for content creators and marketing teams.

Here's where I am and what I'm exploring:

Current Situation
I've got:

• A solid AI writing tool that content creators love
• Strong initial interest from early users
• Positive feedback on core features
• Growing user base but looking to scale faster

What I'm currently testing:

Cold Outreach:
I'm thinking about reaching out to content marketing agencies and in-house teams. Has anyone cracked the code on getting meetings without being "just another tool" in their inbox?

Conversion Strategy:
My current focus is on:

• Optimizing the trial-to-paid journey
• Reducing friction in the payment process
• Making onboarding more engaging
• Building sticky features users can't live without :)

What I need help with:

1. How are you handling demo bookings that actually show up?
2. What's working for you in terms of trial conversions?
3. Any creative approaches to stand out in the crowded AI writing space?

Would love to hear from other founders who've successfully scaled their tools, especially in the content creation space.
What unexpected tactics/hacks worked for you?

Edit: I'm really interested in strategies that worked in the last 6-12 months, given how quickly the market is evolving.