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12 Comments

Help with marketing

I'm new to the world of marketing and want to drive traffic to my website. Does anybody have any content marketing tips that could help?

on November 1, 2019
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    Could you link to your current site?

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    We are in the same situation @Divyak199.
    I have built the CRM, but am also newbie to SaaS marketing and driving traffic to the website.

    Below are some of the tips:

    1. Try Ubersuggest at https://neilpatel.com/ for keyword and existing content search related with your business. You can even search what your competitors doing for their content marketing, SEO and backlinks.

    2. Have a blog/articles related with your business. Goal is to drive relevant users to your website/blog, who can then potentially checkout your product offering.

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      Well we do have a blog. Do you think it's important to build a CRM in the initial stages? I don't really have much knowledge about it.

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        No, you don't need it now. When I said 'I have built the CRM', its our core product :)
        https://www.axsar.com/axsar-solo.html

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    Marketing is maybe the most important for improving customer perception to create a compelling brand. Without a proper marketing strategy, even the most sophisticatedly developed products surely fail. Because that is the customer demand that defines success and makes a business really take off. Take a look at this article on software marketing tips for small business owners where you may some find useful insight into content marketing.

    https://blog.keyzy.io/7-key-software-marketing-strategies-for-tech-companies/

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    This comment was deleted 5 years ago

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      It's an eCommerce hosting company. I have narrowed down on a couple of channels for promotion.
      Do you think ads on social media are very effective for content promotion?

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    This comment was deleted 6 years ago

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      Well. I'm working for an eCommerce hosting company.
      I want to figure out:

      1. What channels should I focus on for my content distribution/promotion?
      2. What should be my content marketing goal be apart from driving traffic?
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        1. Wherever your customers hang out. For developers for example Twitter, Reddit, IndieHackers, HackerNews, Dev.to are some good spots to share ...
        2. Conversion. You want people to read your work and then sign up. Or join an email list.
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          Thank you so much!

          I'll look into HackerNews and Dev.to for promotion. These are two new platforms I haven't heard of before, and I'll definitely be targetting developers.

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            Good luck :)