Hey All

As an indie hacker who transitioned from pure Salesforce consulting (Inno Valley Works) to also owning a product (WatBox), I wanted to share where we are and what we’re learning. For years, I helped clients customize Salesforce; the repeated pattern was the same: most serious customer conversations were happening on WhatsApp, but none of that context reached Salesforce without painful manual work.

WatBox is our answer: Salesforce CRM + WhatsApp + AI in a single engagement layer. Teams use it to:

• Run WhatsApp-first outreach and follow-ups for leads and candidates

• Coordinate support, reminders, and updates directly from Salesforce

• Let AI assist with templates and suggested replies while humans stay in control​

A few things I’m currently working through as a bootstrapped/indie-style founder:

• Balancing services cashflow from Salesforce projects with product roadmap velocity

• Choosing between going narrow on one vertical (e.g., recruitment or real estate) vs. staying horizontal

• Pricing for value in emerging markets while selling from a US legal entity (Wilmington)

If you’ve walked this path - especially “consulting → product on top of the same platform” - I’d love to hear what worked (and didn’t) for you. Also happy to answer anything about building on Salesforce, WhatsApp Business Cloud, or running a distributed India- US setup.

— Anu