🛑 — I'll be here ALL DAY on FRIDAY, March 27th! Put it on your calendar!
OMG! Thank you @rosiesherry for the invite to do an AMA! Indie Hackers has become dangerously-close to a fetish and I'm kind of obsessed!
Okay, so, here's a snapshot:
- Currently, I'm the CEO / Founder of a venture-backed, distributed-first startup called YEN. We raised ~$4.1M over two rounds of financing and we've got about $1M left after a very difficult and painful pivot late-last year.
- I'm married (15 years this year) and have 3 beautiful kiddos, 13, 9, and 2.
- I've been doing
remote work for over 10+ years, just as long as I've been using a Standing Desk.
- I've had my own share of "successful" indie projects (i.e. where I'm just a "solo" founder or project creator). One of the more obvious ones is
Desk, a macOS app that won "Best Apps of the Year` via Apple 2 years in a row! Crazy. At the height, it was making > $1,000 a day (after Apple took their cut)! There are too many small side-projects to mention!
- I am a writer (blogging publicly for 19 years) and an amateur filmmaker—I have a daily vlog that I produce to share my story of running my company here in San Francisco.
- Before becoming an entrepreneur (late-bloomer maybe? i started my journey in my late 20's) I was an enterprise software engineer, working for companies like Johnson & Johnson, Dell, Fox, and Newscorp (among many others). I was an executive product director at the last one when I was 25. I have no idea why they hired me because I didn't know what I was doing. I've lived the "cube" life and I hate it and I will never go back.
- I love
#opensource so hard — I try to share most of what I do publicly, as much as I possibly can. More about me on my #handbook that you can use for your own project!
I think that's about it.
I'm obsessed with community-building. I'm obsessed with building meaningful things with people that I love. And, if we can move really quickly, I like that too.
🛑 — I'll be here ALL DAY on FRIDAY, March 27th!
So, AMA! I really am an open book.

Super awesome of you to do the AMA @8bit.
My main question is towards getting the first 100 paying customers.
I've heard a lot of strategies, mostly around hand-to-hand combat (highly personalized cold email, retargeting people that work in certain companies, etc).
What has been your tried & true method to get those first 25 customers even? Once tapped out of friends & family to buy, it seems a bit fuzzy how to scale past that.
Should the goal be 1,000 email subscribers before even focusing on the customers? If so, what does that look like.
(All this assumes the product is something the market is actually willing & wanting to pay for)/
Thanks!
https://youtu.be/POvZ71MSI0g
if you need any follow-ups, just reply!
Wowow a video reply? This is super awesome! Really really insightful, thanks @8bit
of course! whatever you need.
Where do you get all your energy from?
honestly... community.
when i get to "be myself" in front of others... it's like... effortless.
i've spent my life trying to be someone that i'm not. most of the pain that i've experienced in life was self-inflicted... meaning, i allowed myself to be in unhealthy places... for a lot of really fucked up reasons.
now, as i get closer to 40, i've finally kind of just ... given up on trying to impress people or make people happy or try to make people like me. it's too much work and i end up just hating myself even more for playing those games.
and, i'm not trying to change anyone anymore. instead, i'm just trying to be the very best version of me—i just want everyone else to be the very best version of themselves.
i know i'm not supposed to answer this one early... but, i just had to. i want people to know that i'm not here to tell folks how to live or build their projects... i'm here because i think IH is a safe (and fun!) place for me to build my dreams with people that i really like.
that's all.
here you go!
:)
https://youtu.be/wYk4MzBMvfM
You are on fire, dude I'd love to just meet you and absorb some of that (chi) energy from you. Also, you look like 23 ish, I wish if I'm at 38 I look like you lol. Much respect for your activism here. I literally am following your each and every post even if I don't do it intentionally you're just there! Thank you from behalf of all IH newbies like me <3
thanks for making me feel so welcome here!
https://youtu.be/PRFM-WZ8YhI
Can you recommend any good resources for getting started contributing in open-source projects?
loved this. thank you!
https://youtu.be/v1d2II3yhKA
I like community too
WELCOME TO INDIEHACKERS DUDE!!! ;)
lol — thanks yo. appreciate you!
Hi John, (again we've emailed a few times). I have a question, hopefully a good one...
Your business seems like a robust one in the face of the pandemic, because it a remote-first community. Have you made any changes or small pivots as a result of how locked-down the world has become in the last 7 days?
https://youtu.be/XB-l3Sy6b-s
i mention these three videos too:
What was the single biggest influence that made you successful? There are a lot of ingredients, I'm sure, but was there a chance encounter or a way of thinking that did the trick? Or you've always succeeded since you remember? :D (as opposed to making only duds for 5 years like me)
wow, loved this question!
lmk if you have any feedback or follow-ups!
https://youtu.be/C1jaQGjl9_0
haha, loved seeing you react :D great reply. Thank you!
:)
What’s the piece of content you’re most proud of?
https://youtu.be/LGjEC8eNJRA
the "Year in Review" posts that you can find on my "About" page.
(a few questions in one)
What do you see as the difference between "followers" and "community"?
My take: Casey Neistat / MKBHD seem to have very large number of "followers" vs Nerdfighteria (DFTBA) which feels more like a community.
How do I know which makes more sense for my business? Should I be leading to get followers or engaging to create community?
https://youtu.be/l6PlcZWtHC0
loved fielding this question!
What's your favorite(s)...
Also a comment...
Seeing the responses in this AMA is awesome! I'm going to have to start looking around for a community pool for me to cannon ball into... lol
lol. love it:
https://youtu.be/_LhB8OTJuSg
Hi John, Great work your doing fair play.
What metrics are the best the track for an early stage startup?
What do you find is the best way to approach potential partners or brands if you do not have a direct line in?
Thanks!
https://youtu.be/3D_ktkeAybY
here you go friend!
Top five things to do when starting a community? Also, thoughts on a proprietary platform (like IH) vs something like a facebook group? Thanks!
sorry for the stupid answer:
https://youtu.be/hCM1tLo7oxg
i can do follow-ups!
i'm literally just waking up... it's
7:14amright now... i will get to these!just give me a sec to get some ☕...
i woke up. and, i'm responding to my own post. i need more ☕.
Since the first post I read of yours on IndieHackers I knew you’d be a role model for me. Thanks for doing this AMA, I really appreciate it and so does everyone in IndieHackers. My question is, what was the process of finding what you love? And how did you know you found it? This is where I am right now. Everyday I feel a little more lost. Not sure exactly what to work on. Not wanting to waste my time on something that won’t be successful. Pretty much always in a state of uneasiness.
https://youtu.be/Eu9k1v8cYd8
there we go.
what a great and deep question.
Hey John I love your GIF! I'm 15 and I just launched my 1st product: LoveYourLanding. I'd love to hear what you think.
here you go Josh!
https://youtu.be/ZtRkUxkA68k
You look too young to have three kids! 😂
i'll just answer this by saying:
thanks.:P
Congrats on your pivot and the new vision. For a short time I rode the crypto train and enjoyed DCTV. Best of luck to you both and your team.
thank you friend! appreciate that! appreciate you staying with me and checking things out!
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here: https://youtu.be/8gRAMrJ6zf8
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https://youtu.be/56XbdALgZmk
thanks for the question!
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thank you for that! i have an answer coming for you... this one made me dive a bit deeper...
storytimemode!This comment was deleted 5 years ago
https://youtu.be/0ZuUiZTBMUM
haven't shared these thoughts in a while... thank you!
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https://youtu.be/6No6x1LnhAc
ooooh. good one.
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https://youtu.be/aEtebvnpNy8
thank you. what a great question!
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of course! i hope that was helpful. let me know if you need anything else!
I found very interesting your idea about time boxing, thank you!
of course! i could talk about this for a while.