Highlight | OranAI was invited to attend Kering Innovation Day and used the PhotoG brand to unlock the next puzzle piece of growth

On June 20, OranAI was invited to participate in the Kering Innovation Day. As a key innovation partner of Kering Group, one of the world’s leading luxury groups, OranAI joined a lineup of cutting-edge international AI companies to explore how artificial intelligence can empower brands to achieve sustainable growth.

At this event, OranAI not only shared its long-term insights into brand content marketing but also focused on showcasing the real-world applications and solutions of its core AI product—PhotoG. Walking alongside global innovators, OranAI is committed to driving meaningful, practical AI adoption within the branding ecosystem.

At this event, OranAI was the final presenter to take the stage, offering an in-depth introduction to PhotoG’s core capabilities and its real-world application cases. We believe that AI should serve as a practical, controllable, and truly effective productivity tool for brands—far beyond just being a trendy buzzword. PhotoG is the embodiment of this belief in action. The presentation captured significant attention and sparked active engagement from brand representatives and industry experts on site.

OranAI has always focused on three core principles: higher cost-effectiveness, higher efficiency, and higher quality. One of the key pillars supporting these goals is the company's self-built, carefully curated, and precisely labeled large-scale asset library—comprising 5 million images and 2 million minutes of video—ensuring both copyright safety and visual quality. With this foundation, PhotoG enables precise control over the style, structure, and details of generated content, empowering brands to efficiently produce original visual assets while effectively mitigating potential infringement risks.

During the event, we shared multiple real-world application cases. For example, in our partnership with one of the leading headphone brands in China, we reduced the cost of international model photo shoots to one-tenth of the original and shortened the production cycle from 3-5 weeks to just 3-5 days. This allowed the brand to quickly respond to market trends and significantly improve content performance. Through PhotoG, combined with OranAI's self-developed A-T foundation model, we help clients maintain brand visual consistency and cut video production costs by over 80%, enabling efficient, high-volume content delivery across regions and platforms. 

OranAI has always been committed to in-house technology development, with a sharp focus on the real needs of brands. Over the past year, we’ve helped our brand partners save 85% in market research and content production costs, while increasing the efficiency of high-quality visual content creation by more than four times, significantly boosting content engagement metrics. For OranAI, the AI capabilities embodied by PhotoG are not the end point of a tool, but a new starting point for empowering brand growth. 

Looking ahead, OranAI will continue to deepen AI application scenarios, expand customized content generation services for brands, and further optimize the global content production chain. We are committed to delivering more efficient, safer, and higher-quality AIGC content solutions. AI-powered content is not just about tools—it is about unlocking new growth for brands. 

PhotoG: The New Piece of the Brand Growth Puzzle — We're Already on the Way. Join Us to Complete It Together.