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8 Comments

How did you find your ideal customers?

by Huguesworks

I've managed to get 4 paying customers for my newsletter-as-a-service company emailatscale.com but I know that I haven't found a market for whom my service is a burning need. The fact that I have people signed up means that it is valuable but I haven't found the marketplace that needs it the most.

Did you test out one target market at a time and see which one gained the most traction or did you work on one target market and iterate until you met their most important need?

posted to
Growth
 on December 2, 2019
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  1. 3

    Your service makes sense, and there's definitely a need.

    Before you market, your landing page needs work.

    • I don't know what you're selling right away.
    • The design is not professional, and doesn't inspire me.

    Some notes:

    [1] clearly explain what you do above the fold
    "we'll make you a monthly newsletter that increases retention, engagement, and sales"

    The center aligned text looks bad and unprofessional.

    [2] Focus on the benefits:

    • increase customer retention and engagement
    • increase sales
    • zero effort

    [3]Talk to your users to get testimonials. Show those

    [4] For your client referrals, show the important stats:

    • list size
    • open rate
    • click rate
    • sales

    [5] Your newsletters are nice, though, so show one of those inline (no need to click)

    [6] For pricing, add a 2x/month plan for $175.
    4x / month should say 4 emails per month, not 1 email per week (keep it consistent through all pricing models.

    [7] Don't show "20 left" for all pricing plans -- show a different # left for each to show some scarcity.

    ---

    When you're looking at growth, cold outreach emails are good. Content marketing will be useful, i.e. have a "how to make a newsletter that sells" article as a lead magnet, give it away + require an email signup.

    sobbuh
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    4 years ago
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    1. 2

      Thanks for the great feedback, focusing on making the perfect landing page has previously been my downfall so I guess I rushed this one so that I could start validating the idea ASAP. I am definitely going to work on the copy and layout this week.

      Would you suggest I place the example newsletters higher up the fold?

      Huguesworks
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      4 years ago
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      1. 1

        I would have it about halfway down the page -- usually after the testimonials is good (prime the visitor to expect something good).

        Cheers & good luck

        sobbuh
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        4 years ago
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        Reply
        1. 1

          Cheers mate

          Huguesworks
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          4 years ago
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  2. 2

    First off it does look like an interesting service. I would be interested in using the service but I have a few questions before I sign up and I want to make sure it will work for my B2B enterprise service before I sign up. So how do I contact you? I could not find a contact option on the homepage.

    Like @sobbuh mentioned the homepage needs some work.

    A few things

    1. Needs a contact option of some kind
    2. What you are offering is not clear. Do you find relevant sites for my business and then extract interesting links from there. Or do I need to provide a list of sites and you will take the latest content from there and post it?
    3. I did not know the newletters were clickable till I read the post here.
    4. Does a user get to edit the content before sending it out? What if they want to add some sort of summary or find the content a little uninteresting?
    pras2018
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    4 years ago
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    1. 1

      Thanks for the feedback @pras2018 . I was just working on adding a calendly link when I saw this comment. Until I upload the changes to the site, you can reach me at [email protected]

      • In the "How it works" section. I mention that I gather content from sites using the most relevant keywords in your niche and I also ask for a list of your favorite site.
      • I will add an inline example and a "click to see the full view" under them.
      • In "Steps 3 & 4" I mention that I send a draft to you then you can ask for any revisions to text or articles before I schedule it in your chosen ESP.

      Perhaps they weren't clear enough or was there too much text in each step?

      Huguesworks
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      4 years ago
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      1. 2

        I will send you an email in a bit.

        • I reread it and could not find a mention of keywords or how you find it or you get keywords from the user. Maybe I am missing something or I am just way too tired. But I could not find it, I even searched for the work "keyword" in the text but could not find any mention of it. But ya I would suggest making it clearer.
        • I saw the point about you sending a draft I just was not sure how much we can edit once you send a draft.

        You might have hit the nail on the head, I think there might be a little bit too much text, maybe just put a few bullet points on how it actually works and maybe have a step more

        For example
        Step 1

        • We send you a list of keywords and sites that are relevant to your business
        • You add or remove keywords/sites and send it back to us
          Step 2
        • We start collecting articles
        • Every week/month we send you that list and you can add/edit/update that list and send it back
          Step 3
        • Based on a template you selected we create an email newsletter
        • Send it to you for approval/edits
          Step 4
        • Send it to your list of subscribers
        • Done!
          Step 5
        • Repeat
        pras2018
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        4 years ago
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        Reply
        1. 1

          Thanks, I look forward to your email and I will definitely cut down on the text in the "How it works" portion

          Huguesworks
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          4 years ago
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          Reply
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