Growth October 20, 2020

How did you market your E-Book?

Louis Tromans @LouTromans

I have a e-book named The 1,000,000 views playbook that I'm selling at $0. It's all about how I achieved virality on TikTok to market my saas app (Spread).

Tiktok worked wonders for Spread, not so much for e-books sadly.

I'm not in it for the money. But I want to get these bad boys 'sold'...

How did you guys grow and sell your e-books online?

  1. 2

    onlinebookclub.org is a good resource, you can pay to have it reviewed and marketed on the site with a huge community

    1. 1

      Thank you, much appreciated

  2. 2

    what's your tiktok account? If you don't mind sharing. :)

    1. 2

      Hahaha, ofcourse not. My TikTok account to promote Spread is a content marketing theme account (these tend to work best instead of straight up promotional type accounts). However recently I changed my username to the link of my new landingpage getspread.io

      Tiktok account link: https://www.tiktok.com/@getspread.io

  3. 2

    Hey Louis, congrats on your launch.

    Went through the ebook and did not find anything on the virality example for your saas app? Would love to feature that as a case study on Growthunt

    1. 1

      Thank you Yusun!!

      I only mentioned Spread at the very end after all the info

      My TikTok account to promote Spread is a content marketing theme account (these tend to work best instead of straight-up promotional type accounts). However recently I changed my username to the link of my new landingpage getspread.io

      Tiktok account link: https://www.tiktok.com/@getspread.io

    2. 1

      @yunsn I looked up at growthunt. It's a great work you've done on the platform.
      You should check out my product ruttl.com too.
      You might like the design on the website.
      Cheers!

  4. 2

    Hi there! I run a service named Bubblin [1] that publishes books on the web using the Superbook [2] format. The key difference of publishing a Superbook on the web vs. publishing a downloadable file (like PDF) on Amazon or Apple Books or even Gumroad is SEO.

    Google search is still a God in terms of driving organic traffic. And if your book has reference-able search worthy content, then you should definitely consider publishing it like a Superbook. I’m on [email protected] if you like this or have any questions about it! 🤙🏻

    [1] https://bubblin.io
    [2] https://bubblin.io/docs/format

    1. 2

      Hey bro I've signed up but can't figure out how to upload my own e-book?

      Can you help me out?

      BTW this is a really really really good idea man...

      1. 1

        The upload and the editor side of our UI sucks right now. I'm sorry about this. Feel free to send me your file/manuscript in PDF, Word, or Markdown format and I'll upload the book for you directly into your Bubblin account.

        My email address is shared on the parent comment.

  5. 2

    I'd be interested to know too as I'm writing my first eBook now.

  6. 2

    I am using LeanPub for my current book and my previous one, because it is optimized to publish books as soon as they are written, chapter by chapter.

    But I am discovering Gumroad these days, and am considering selling my book there, it looks like a good platform.

    1. 2

      I suggest that you go for it. I also publish on Leanpub and recently put my book for sale on Gumroad. If you do, be sure to export an unbranded ebook from Leanpub.

  7. 1

    If you want to maximize reach with a free ebook, give it away for free on Amazon
    https://www.writtenwordmedia.com/amazon-kdp-publishing-make-book-free/

    1. 1

      Thank you so much mate, this is great

      MUCH APPRECIATED

      Any other tips on Amazon with e-books?

      1. 1

        Yeah, reviews are really important for ranking/conversion. So in your Amazon copy, you should have some sort of call to action to ask the reader for a review. Also, if you can, it's great to have some sort of freebie/downloadable content. That way you can collect an email (if your goal is to build your email list), and also you can email your readers asking for a review.

        I used this in my book, feel free to copy whatever you want:

        ---
        Do You Have A Minute to Help Us Out?

        Dear Reader,

        Thanks for taking the time to read this book. We hope you found it
        useful, insightful and enjoyable.
        If you have a minute, could you help us out by leaving a review on Amazon?
        Your review is incredibly important to the success of this book and our growing business. It only takes a few moments and we would be deeply grateful for your support.

        If you've never left a review before, it's super simple:

        STEP 1: Click or tap this button:
        [Amazon Review Form Button]
        or type the following link in a browser:
        https://www.amazon.com/review/create-review?asin=[asin# goes here]
        STEP 2: Sign in to Amazon if you aren't already signed in.
        STEP 3: Choose your star rating and write a review. It doesn't have to be long, even a few words will do. The title is optional, so feel free to leave it blank.

        Thank you for your help and support! It means a lot to us.
        Best Regards,
        Steven K.

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