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How do we create good images that describe software products? Should we bother?

How do we create good images that describe software products? Should we bother? It's a big challenge coming up with images to accompany descriptions and headlines for our software products. Is the future pictureless or picturefull?

@seansquared shared this rather good list of products showing 'human doodly' images that are widely considered to be a bit naff!

What ideas or thoughts have you guys got on this topic.

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on November 8, 2019
  1. 1

    Hi!
    I found it very difficult and took me long time to decide if I will do it or no. Cause It can be done both good or bad way. I had many people telling me - use images to describe it, use video to describe it. Then I decide to ask professional designer to come up with some illustrations which would describe the product (this what we came up to my product; see second screen in https://devforest.tech).

    My opinion: The picturfull software design needs to be done on professional level by experience UI/UX devs. Images taken from image banks looks cheap and unprofessional. Needs to fit exactly to the product and custom design is necessarily. In this fast days, people spending on websites very short amount of time, so having nice picture/image/illustration to describe their product is powerful thing.

    1. 2

      Hey there. This is a well balanced summary and I am in agreement. Cheap stock images are generic and often don't quite (but almost close enough) what you're trying to communicate. In brand consultancy we talk a lot about identity and values and imagery is an important part of developing that I feel. If time and budget allows, commissioning a designer, as you have, to create images is ideal. You'll get something unique but moreover, what I love about the dev forest landing page images is you get something that works on several levels. The 'pointer' comes from computer OS but it doubles up as a tree in the forest. It's lovely. It's fun and just clever enough without being too obscure. You can't buy stock images that achieve that.

      1. 1

        Hi Richard.
        Totally agree!
        Thanks for your feedback budy.

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