Hi,
I am working for a startup that has software built for doctors. I am responsible for taking care of the marketing, and I was wondering what would be the optimal way to reach out to doctors for them to try our product.
I understand doctors are very busy and are not much tech savvy. That itself is a big challenge to grab attention. Does anyone have some tips to give away regarding marketing to doctors? What platforms to target and what strategy to implement.
Reaching out to doctors online seems difficult. They are always pressed for time. Here in India I have seen them little active on WhatsApp, that too for professional reasons. You may need to put out ads on medical blogs / news etc. I see word-of-mouth is the best publicity. If the product is new, talk offline, help them to help you. Build a great product, so that they refer it.
Hi. I'm married to a doctor and have a few doctor friends. I can confirm your claim: they are busy and they aren't tech savvy.
I would suggest you start out by either talking in person with some doctors you know. Or ofer a service where the doctor doesn't have to interact with you software at all. All the onces I know don't like touching computers and they hate learning to use new apps.