How do you guys soft launch or launch a product?
I have been building my software for quite a while during my last 2 years of college. I just graduated a couple days ago and I would like to focus full time on my software before heading to grad school.
I created a SEO software tool because when I started my blog. I realized it was just a drop in an ocean. It was hard to gain traction and search visibility so I did more research and found out that products like these have already been created and the market is very oversaturated
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I personally think that launch is overrated. It can be applied to big companies with a lot of money, spend a ton on advertising and get millions on users on day 1.
For smaller business, launch is just as boring as season 1 of game of thrones. In my case, trying to get 1 active user/customer is considered as a launch :P
Dont hesitate to provide more details about your project :) GL
Haha, getting off topic but have you watched the most recent episode of GOT.
Anyways, back to business. I have a lot of signups due to optimizing my blog but no conversions to paid sign ups.
My website is outrankio.com.
Any advice on that?
I'm the one who wait for the serie to finish before watching it, watched a lot of episode but dont understand how people can wait weeks to see one episode :P
If you already have signups without conversions, that means a lot of different stuff and it's up to you to multiply tests.
Test to increase your pricing (this will increase the value of your product). Maybe put a free version to make us addict (cf woorank.com)
This mainly means that what you promize is interesting for us :)
But test as much as you can, one process will convert probably more than the others.
Edit: And maybe put multiple offers (this is known to convert more ^^) But you probably know it more than me, I'm just a user ^^
I see.
The problem with increasing pricing is that my startup has just recently been created so it's hard to increase pricing when nobody knows what my startup is.
Regarding signs up, I will try to check out what is converting more than others. The only reason I can see who signs up is through Stripe
I will try to put more offers in the future
In my opinion, pricing doesnt really have to do with the quality of your product but just giving an information about the image you want to give us.
7$ is less than a netflix subscription, I consider "Be Found Online" to be more valuable than a netflix sub :P
Make it free if you're not confident about it :D
Haha, thanks for the feedback