Hi there! 👋
I'm thinking about making a survey to see what suscribers think about the content I publish, I suppose that they like it just because they don't unsuscribe but I wanna make sure they want that content and no other. 📝
I don't know how I should ask them to complete de survey.
Maybe giving them any kind of free resource if they do it?
Or just asking the for it? 🤯
Should I add it to my usual weekly newsletter?
Or maybe an extra email?
I would reaaaally appreciate your opinion. 🙌
Hey Carmen, great timing. My upcoming newsletter (Fixmygrowth.com) is on this very subject.
Customer feedback, especially early on in a company is critical. I've been pretty successful gathering feedback - a 40 to 50% response rate, with an open-ended question.
Typically my goal is not to get a simple response (like you do through a survey) but create a conversation. This allows me to understand the motivation behind the response.
Here's what I do.
STEP 1.) Ask an open-ended question OR give customers a choice. Keep it short and sweet. I keep the question to 9 or fewer words. Example:
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Subject: Advice please
Hey #recipient:name| Audrey#,
What new feature would you like to see A or B?
Best,
Bill
FixMyGrowth.com
P.S. Whenever you’re ready… here are two ways I can help you:
One-on-One: Work with me one-on-one to solve a growth issue over a video call.
Launch Plan: If you’d like to work with me on creating your complete step-by-step launch plan, schedule a time for a kick-off meeting.
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STEP 2.) If they respond, you know they care enough. Be prepared with a follow-up question(s). Example:
--
Thanks for the response #recipient:name| Audrey#!
That's helpful advice. It's a really popular choice.
Why is feature A important to you? How would you use that?
If it's easier, happy to jump on a 15-minute call to discuss (I don't want to take up too much of your time) => Find A Time.
Here's what others say :
a. answer 1
b. answer 2
c. answer 3
Which response resonates with your use case the most?
Thanks!
Bill
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Tip 1.) You can see in point one above, I added a super signature. This reminds the customer who I am and what I offer without taking up room in the email copy itself.
Tip 2.) In response two, I ask more questions and try to get them on the phone. Some people will respond with their exact reasons, others will choose from the list I provided.
The reason I add the list of choices is to give people less to think about if they don't have time (goal 1 is a conversion, goal 2 is feedback).
I typically see a 90%+ response from email two. In the last feedback email I sent I saw a 100% response rate from email 2
Tip 3.) I script this scenario out to lead the customer down a funnel /outcome ( Reply with your specific situation I'll give you an example.)
Yes, a survey is easier. This approach is hard to scale BUT the feedback and conversations can't be beat!
If you are better suited for a survey or feedback tool, consider:
Feedletter - This is what I use for my newsletter
Survey Monkey
Shipright (there are numerous like this)
HelloNext
Feedback.fish
Good luck!
-Bill
@bflitter Thank you so much Bill, this answer is greaat!! Make sure I'm going to implement it.
Thank you thank youuu
of course. good luck. keep me posted on progress.
Sure! Thankss
I run 2 active newsletters and have 2 other dying slowly (aka haven't written a thing in months). Over time I've tested classic surveys with typeform or the in-email version of mailerlite, asking questions with encouraging replies, with and without incentives like freebies or coupons.
The results were pretty meh. I got ocassional answers but most of the time it was silence. Nothing really I can work with and improve the reading experience.
However, this summer I read about the simple thumbs voting on the Vimtricks newsletter and the responses they get. So, I made a test version for my newsletters and experimented with it like adding an extra step after the vote, and suddenly I got feedback from my readers on a consistent basis :-)
In September I turned my experiment into an application so others can use it too: FeedLetter.co
And it shows silimar result for my users. Seems it removed a lot of friction for the readers.
I am happy with the result and don't want to go back.