Join
1
1 Comment

How do you market a product to developers?

by manja

Hi everyone,

Some context: I've been in B2B marketing for the past 10 years, successfully scaling startups. But there's one audience I can't crack - developers.

I'm publishing useful, SEO optimized content, engaging on reddit, occasionally dropping a slightly promo post in their communities but I can't seem to get any real traction.

Has anyone figured out a go-to-market strategy for developers?
What are the best-performing channels?

Thanks

Avatar for manja manja
posted to Icon for group Growth
Growth
 on February 15, 2023
Say something nice to mmanja…
Post Comment
  1. 1

    Is Reddit not performing well for this? I have recently been experimenting using Surfkey.io by @JohanCutych to find relevant threads and comments to engage on and it worked like a charm.

    User Avatar aleks_m
    ·
    3 years ago
    ·
    Reply
Trending on Indie Hackers
AI runs 70% of my distribution. The exact stack. User Avatar 171 comments I'm a solo founder. It took me 9 months and at least 3 stack rewrites to ship my SaaS. User Avatar 141 comments I built a URL indexing SaaS in 40 days — here's the honest story User Avatar 58 comments We could see our AI bill, but not explain it — so I built AiKey User Avatar 25 comments I used $30,983 of AI tokens last month in Claude code on $200/mo plan User Avatar 24 comments AI coding should not turn software development into a black box User Avatar 23 comments