How do you market a product to developers?
Hi everyone,
Some context: I've been in B2B marketing for the past 10 years, successfully scaling startups. But there's one audience I can't crack - developers.
I'm publishing useful, SEO optimized content, engaging on reddit, occasionally dropping a slightly promo post in their communities but I can't seem to get any real traction.
Has anyone figured out a go-to-market strategy for developers?
What are the best-performing channels?
Thanks
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