Growth November 15, 2019

How do you run referral program?

Yuriy Gerasimov @ygerasimov

I am currently offering 25% lifetime bonus for referred clients. But one of my recent discussions got me a question -- do they get something if their referrer introduces new clients? So it is kind of second level referrer.

Wondering if anyone does something like that? What is your take on this?

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    I'd be interested to know how your affiliate program is working out so far? Is it worth the hassle as I'm considering starting one.

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      I am just starting as well. And it is more like a friend of mine asked for it. So will keep you updated on the progress.

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    You don't have to use them if you don't want to, but you can check out the resources on Referral Candy.

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      thank you for the link!

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    Good question. We try to keep it simple. We pay commission for direct referrals only.
    If not then, would you pay commission for the referral of referral of Nth referral... ? :).

    That is, first level referrer gets 25%, second level referrer gets 10%, third level gets 5%, etc... Even if you stop at second level, you are giving up big chunk of margin.

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      Good point regarding keeping it simple. That is my main concern. For sure, 35% of revenue is a lot.

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    This comment was deleted 4 months ago.