Hi Newsletter Crew,
I decided roughly about 2 months ago to launch a productivity newsletter (The Big 3 Newsletter - https://productivitypro.substack.com/)
The first thought was I want this to be my thing. I didn't want the outside influence from family and friends. Suppose that's maybe the fear of being told it's a rubbish idea. Deep down I knew (prayed) it could work.
Researching and hearing many great stories on Indie Hackers, the Newsletter Crew podcast and around social media confirmed it was very doable. What made it a more lucrative offer was the fact Substack has made it ridiculously easy to launch a newsletter. I had tried Mailchimp for the first couple of editions but found it too clunky and I'm not savvy enough for adding plugins etc.
Anyway, how did I get 200 subscribers without telling anyone I know.
You may be surprised, but Instagram was the biggest traffic driver (a new account, not getting family/friends to follow). It seems Instagram isn't the usual choice for chasing newsletter sign ups. The link is bio is tumbleweed, but what did work was simply asking people in the DM's!
I created a friendly copy and paste note that goes something like;
’Thanks for following and supporting my page, I’ve got a productivity newsletter you may be interested in. I’d appreciate your feedback, please don’t be shy and let me know. Subscribe link in bio…’
This gets me about 3/4 subscribers per day. Not sure if this is good but I was pretty happy with the results for such a newbie newsletter.
A few have trickled in from Twitter. It’s a strange place! There’re pages on there that have 100k’s of followers and get 3 likes on a post. Try and work that one out!
Hope this helped anyone looking for an additional way of adding to their subscriber list!
I post an easy to digest weekly newsletter, sharing productivity tips and light hearted actionable ideas. Your feedback is very welcome :)