On June 9th, inspired by "Think and Grow Rich," I gave myself a 30-day challenge: make my first $10 online. I'm a software engineer, so I decided to sell what I know.
I built LaunchKit AWS, a SaaS boilerplate for developers. The pitch is simple: stop wasting weeks on the repetitive setup of authentication, payments, and UI components. Use my kit and start building your actual product on day one.
I created a landing page and then did the most challenging part: Talking to people. I sent DMs on Reddit and Twitter to developers who looked like they were starting new projects.
For 3 weeks, it was completely silent. My Google Analytics showed 239 page views, but my Stripe balance was $0.
Then, last Friday, it happened. A sale. $24.99.
Here's the interesting part. The customer wasn't a founder building their dream app. He's a developer who buys SaaS kits and resells them. He saw the value in the code itself.
The first thing he asked me after buying? "Do you have an affiliate program?"
We set it up on the spot. 50% commission. He's now my first customer and my first affiliate.
My Key Takeaways:
Your First Customer Might Not Be Who You Expect: I was looking for founders. I found a reseller. It's a completely different customer profile I hadn't even considered.
Leverage Every Win: One $25 sale is nice. But that one customer, now turned into a motivated sales channel, is potentially worth far more.
The original challenge was $10. I've hit that. Now, the new challenge is to turn this $25 into $100 by July 9th, just 8 days from now.
I'm laying it all out here. No secrets. You can see my product here: https://launchkitaws.com
For everyone here who's made their first sale, what was the one thing you did after that you wish you'd done differently?