How important is a logo for your SaaS?

Hey Tanish,

A logo is the backbone of your branding and it will help to be recognizable & memorizable. The SAAS market is pretty crowded you don't want to be "one more tool that does X".
My advice here is to not create a logo with some random generator, they won't help you in your branding strategy. If you don't have any budget go for https://www.colorsandfonts.com/ it's a free tool (by @Michael_Andreuzza) that provides a lot of nice color schemes, as well as font advice. And create a font-only logo.

If you have some budget then you should try https://www.logology.co or any freelance designer. It helps you to get consistent branding and a real logo.

DISCLAIMER: I'm the co-founder of Logology

1. Not unless your users start opening support tickets "Logo is ugly, doesn't work"
2. Some services generate nice-looking logos fairly cheaply (Looka, but also others)
3. IMHO Low, like very low.

Of course, having a great logo is awesome and can surely help, but far from indispensable.

Also, we're going through a wave of very minimalist design: most logos are just the name of the company with a nice Sans font. Maybe you should give that a try until you can hire an actual designer and make the logo your company deserves 😉

This is a mistake we usually make. Don't spend time on designing a logo. No body cares. Copy an icon and change colours from flaticon.com or design something really simple in canva.com. Good luck!

Pretty important. Yeah it takes time. It is a signal of your commitment.

I feel like I saw at least one logo generation service started by an IH person.

Edit: Found it!
https://logobly.com

I use https://favicon.io/ to generate the logo faster.
Because we should focus more on the problems that we are going to solve.
Rather than a little gimmick like a logo.

I have just built https://sheepify.co you can generate a quick logo for free ( notion-like)

Seems those in the logo creation business think it is vital.

Unless your business is SaaS is logo design generation, it's no problem, unless it's so ugly you start losing users

Keep it simple (it's actually harder than it seems). I downloaded a lightbulb emoji and use that as the logo on my site https://mindfold.co/ and it works well.

Squarespace has a great generator if you're looking to combine an icon with your brand name: https://www.squarespace.com/logo

Generally, using the online logo makers (most of them are mentioned in the comments) is a good start. It might surprise you how good some of them are. At the very least, it might trigger a light bulb moment. People often use these to get their creative juices flowing

I used one of those free logo makers just to have something and it turned out way better than I expected.

On most cases it's really not that important. However, it can be a corner stone for companies with a great branding culture.

If you don't care much about visual design and communication you have better things to spend time on. If your brand will be a whole part of your marketing, having a top of the class branding will be essential.

At the start just to have something on the top left corner, I usually just create something in an online logo generator.

I'm fond of Namecheap's one: https://www.namecheap.com/logo-maker/app/new
It's completely free and pumps out some quick and cool designs.

If a specific project takes off, then I will circle back and redesign it, or in this case - pay someone to do it (my design skills are atrocious).

Not just SAAS, who is serious about building a business, should take care of it.
It hits the subconscious connectivity with your brand.