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39 Comments

How is your product different to your main competitors?

I read a post on here recently where one user was asking how so many similar SaaS products exist?

There were some great responses in that thread but one thing sticks out to me from hanging out on Indie Hackers. Everyone feels their product is a little different to other options, a little bit better compared to what's out there.

So what are you doing differently? What are you proud of?

  1. 6

    puts on pitch hat... The fundamental problem that Divjoy aims to solve is that building products with React is just way too hard. It requires pulling together a ton of different libraries and services. People want to be able to build React apps faster.

    "Boilerplates" try to solve this by making all those choices for you, but often give you something completely over-engineered, can slow you down more than help, and rarely give you a good starting point in terms of UI. Then you have templates from marketplaces like Theme Forest. They look good, but rarely include all the pages you need and almost never integrate with any kind of server logic needed to make them run.

    Divjoy is the first tool that gives you the best of both worlds by letting you pick the exact stack you want for your project (UI kit, auth, db, payments, mailing list, etc), combine that stack with a high-quality React template, and then gives you a built-in editor so you can iterate and play with ideas prior to moving to code. The goal is to be an order of magnitude better than existing solutions and the best answer to "how should I start a React project?".

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      Divjoy is representative of two approaches to differentiation in development that I see a lot: 1. become an aggregation of services for the purposes of simplification, rapid prototyping and such, like Divjoy; 2. or go in the opposite direction, build something specific and utilitarian, and become part of that toolchain or equivalent in point 1.

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        Yeah very true! For some reason I’ve always been drawn to building aggregation-type services. Before dev tools it was an app for creating playlists and then an app for organizing visual inspiration. Not sure why. Maybe just easier to imagine how you can improve/facilitate an existing process rather than invent an entirely new tool.

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          The sheer proliferation of services that do much the same thing is — for me, at least — bordering on the insane.

          A friend who's a CTO loves this, but to me it creates choice fatigue!

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            Yeah I totally get it! Right now the idea is to tap into existing demand (aka someone wants to use Next.js with Firebase, but doesn’t want to write all the glue code). I imagine there's a bigger market of people that just always to be told what the right stack for their project is and I intend to eventually build something great for them.

    2. 2

      Woah this looks amazing. Saving all that dev time up front is easily worth the price you charge.

      Will have to dive into what you offer more later.

  2. 4

    Letterbase is different from other customer support tools in 3 fundamental ways:

    1. It's the first privacy-focused customer support messenger out there. Other messengers like Intercom and Crisp violate your privacy in egregious ways. I've written extensively about that here.
    2. It is designed for small companies. For most people, unless you're able to hire help, live chat is overkill and can be a serious drain on your time for no real benefit. Letterbase integrates directly with email, which you're already using to provide customer support anyway. No need to learn a new tool.
    3. Lastly, it's bootstrapper friendly. The pricing is super affordable and reasonable. Sure, there are a lot of free tools out there, but you're actually paying for them with your privacy and your users' privacy. For Letterbase, you pay to support ethical + privacy-oriented business practices and an independent maker (that's me!).
    1. 1

      I'm currently looking for a tool like yours for my system.

      What I generally found both in your service and the competitors is you always put the widget as a floating icon. Is there some reason for it?

      I want to integrate it both as contact form and support menu, but I would need an inline widget instead.

      1. 1

        The reason why many customer support tools implement the widget as a floating icon is because it's more customer-friendly; it's easier for users to contact you if it's persistent on the screen, rather than needing them to dig around for your contact form.

        That being said, there are still cases where a floating icon might not fit within an application (e.g. it covers up some important UI). Would you be interested in being able to open up the messenger after clicking on a particular button in your application? Then you wouldn't need to have a floating widget. That's something I'm building out right now and I can give you access to it if you'd like.

        But if you would rather have a contact form that's actually on your page, that's totally okay! However, that's not something I'm looking to pursue right now so you'd need to look for alternative solutions.

    2. 1

      Is Letterbase end-to-end encrypted?

      When I set out on my IH journey I wanted to build something totally privacy preserving...

      I settled on e2ee project management/kanban boards, but customer feedback/chat widgets were an avenue I was looking into.

      Asymmetric crypto works perfectly for the use case where users are talking to one owner/builder/developer. It gets a bit more tricky with a team of people responding to users but it can be done. The benefit being you (Letterbase) can't see anything.

      1. 2

        I would love to do end-to-end encryption, but it's pretty hard to do it with a customer support messenger. The main problem is with multi-channel support: if you want to support communication through email or Slack, then E2EE is pretty much moot. Your security is only as strong as your weakest link.

        The only way I see E2EE working is if all communication is handled by Letterbase, so the only endpoints are the Letterbase messenger and the Letterbase app. But that seems too restrictive and was ultimately not the direction that I went down.

        As Letterbase is built right now, it's basically a forwarding service. So when messages are sent through it, it gets forwarded to your email address. The advantage is that messages are never stored on our servers at all, so it's not even possible for us to read them. The disadvantage is that messages are now completely in your email, but hey - you're already using email anyway, and I hope you trust your email provider, right? :)

        Ultimately, I think this provides many of the same advantages as E2EE while being more flexible for me to add on to in the future (e.g. integrations with Slack, Telegram, etc).

  3. 3

    Zero to One by Peter Thiel makes a solid case for not competing and instead dominating through monopolisation — creating a unique niche, and then shutting the door and pulling up the ladder behind you.

    A lot of people compare the Under Cloud to Evernote and Microsoft OneNote — which is flattering — but also wrong and misses the point of the fundamental problem it's designed to fix.

    Anyone working on large projects, or doing complex research (like a journalist) knows that folders and tags have their limitations, and that's as far as Evernote and OneNote go, offering nothing more than — as Adam Pash of Lifehacker put it — everything buckets, or as I've described them, digital shoeboxes.

    So the goal of the Under Cloud is to become the literal and figurative missing link in the evolution of doing research.

    Aside from Roam Research, there's nothing similar — so either I'm insane, or between the two of us, we've seen something no-one else has so far imagined.

    I should make a note of that…

  4. 2

    My page (https://www.indiehackers.com/product/mvp-maker ) We manage your IT development team.

    Our competitors

    Agencies, software builders, freelancers, companies to find professionals like Toptal , Crossover, Gunio .

    We are focusing on the entrepreneur itself, we know how hard is to find a good dev team at first without resources, not knowledge and not time. So we want to build teams that grow with the Startup company. We know at the beginning you are learning about your visitors and customers and you will improving your product every week, so we want to be your trust partner for a long relationship.

  5. 2

    Better features, different approach to the problem, better customer service & cheaper pricing are the obvious ones. I believe building a community around your product is the key.

  6. 2

    As for Skyhop, there are some products out there which offer a digital logbook, and there are also some products out there which offer automatic flight metadata collection, but there are none which combine these ideas.

    Automatic collection of data is incredibly powerful, as it makes the users life easier. It's this gap which I jumped into initially, and now I'm starting to develop plenty of new features which all rely on automatically collecting flight information. All to make administrative tasks around the airfield significantly easier than they used to be.

  7. 2

    I actually had to face this question earlier today. I was planning to work on my Shopify app to add some premium features. I decided to check what other existing apps are doing, and I found one popular app that has everything I envisioned my app to be.

    Then this question popped up: "do I want to create another clone of the same app?" the answer was no. then I asked: "Is there any way I can build the same thing but differently or add a new value to customers?" .. thus far the answer is also "no".

    so I decided to keep my app in maintenance mode till I figure out how to create new value. And for now, I will focus my energy somewhere else.

    That being said. sometimes it's okay to have identical products if the market allows it. But it's a good practice to keep asking yourself "Am I adding a new value here"

  8. 2

    Well, one thing that inspired me to create Feelsom was that when searching for the right tracking tool I've noticed that you can track pretty much everything, but the data is not actionable. For example, what does a poor sleep quality or a heart rate of 96 actually mean? Nothing until you can correlate with something that matters to you.

    With Feelsom you can experiment with the interconnectedness of Sleep, Food, Health Symptoms, Productivity, Mood, and Physical Activity. Our well-being is very personal and some things that could sound even counterintuitive can actually work for you (I found out that my favorite healthy smoothie triggers bloating, and my friend realized that exercising makes him less productive).

    So as much as we tend to follow our intuition and widely known 'truths' it is satisfying to back up your doubts with evidence and build a 'cheat-sheet' on how to feel better every day! (Apologies for enthusiasm, but the app was created to solve my own problem, and I do like my findings 😻)

    P.S. I've noticed that the idea of finding patterns is emerging now, so I might have missed a new competitor, so give me a shout out if you found something similar!

  9. 2

    My product: tractific.com

    What it does: Tractific is a no-code analytics tool that gives solutions to optimize your landing page. Our AI engine analyzes your users' behavior, presents them on an easy-to-understand dashboard, and draws conclusions.

    How we are different: Actually I will break this part into two

    1. Simple data tools

    We are different from simple data tools because they don't analyze your data in-depth. It is the main reason why they call themselves 'simple'. On the other hand, we call our dashboard simple because we present an in-depth analysis of your data on an easy-to-understand dashboard.

    So you got a great analysis like other tools but you don't need a Master's Degree in data analytics to understand your data.

    1. Complex data tools

    Tools like Mixpanel, Hotjar are great. However, you need to set up .track functions and need coding skills to analyze your data. Then you also need to spend a lot of time on your dashboard to really understand what is going on there.

    My first impression with a demo of a well-known data tool, as a product manager, was 'wtf is going on here'. I am a PM and my role is to understand users not to code. Therefore, Tractific can find the right metrics, analyze your data, create graphs, and also draw conclusions. You don't need to code or set up anything.

    1. 1

      Great detailed explanation!

  10. 2

    I received a good amount of questions where people are comparing Designtack with Canva/Crello and other graphic makers etc.

    So, I decided to write a twitter thread about How Designtack is different than Canva/Crello/XYZ etc.

    One of the point here 👇,

    ❌ You cannot remix your content once you have designed it in Canva or others. They only allow resizing.

    ✅ Designtack AUTOMATICALLY creates design for the rest of dimensions, based from one design you create and you can have them unique as well. Nothing extra has to be done.

    The full twitter thread is here.

  11. 2

    Three things for www.freddyfeedback.com:
    Focus: we don't build many different tools that do more or less the same thing

    This first point enables us to do the second and third point:

    Design: we make it look good and don't have a 'powered by' label
    Price: we offer 2x value for money vs most competitors. That's more that a little different I'd say.

  12. 2

    We don't cost as much!

    Though our focus is continually on simplicity, whilst continuing to be affordable.

    1. 1

      Drop the link! EmailOctopus looks great though. I see a lot of IH'ers going for the simplicity route. I think for 80-90% of use cases these simpler solutions are enough for people

      1. 2

        The incumbents justify their pricing (and increases) by adding additional features and moving upstream, but you're right – lots of these features aren't needed or wanted by prospective customers.

        It leaves a nice gap in an established market for an Indie Hacker to slip in to.

  13. 2

    Not a SaaS, but while other eBooks in the topic of micro-entrepreneurship are guides that promise to teach you "how-to" get success, my eBook is a detailed breakdown of what it took me to get from building to selling my side-project within 3 months. It's full with what I learned along the way as well as actionable advice.

  14. 2

    As custom I'll go first :D

    Portabella is just like Trello/Asana/Jira - the difference being it's end-to-end encrypted and privacy preserving.

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      Agree , there are a lot of project managers software, this is a big differencial. Good Luck

    2. 2

      Nice! That seems like a great distinguishing factor these days.

  15. 1

    I run a Stock Market newsletter called Bullish, and what I do differently than the dozens of others is that I focus more on numbers with an emphasis on stock performance and a clean, unobtrusive way to show it.

  16. 1

    Probably the single biggest difference between Nodewod and other SaaS boilerplates is that Nodewood uses JavaScript for the front-end and back-end and really takes advantage of that to speed up development.

    For example, you can build Validators that can be used to easily validate both forms and API endpoints with a minimum amount of extra code (usually on the order of a couple lines). Because you can share code directly between your API and you UI, you really reduce the code duplication, which reduces both the amount of time you spend building and the time you spend maintaining.

    Really doubling down on this architecture has lead to a lot of decisions that really feel right and simplify the act of building actual business logic and app UI.

    1. 1

      Nice! Your landing page totally sold me but when I clicked "Documentation" (on mobile) nothing happened.

      When I scrolled down further and clicked that button I got the "Coming soon" modal

      1. 1

        Hey, thanks for the bug report!

        What mobile device are you on? I just checked and while it doesn't really work the way I want it to on iOS, it's absolutely not behaving the way you're describing. When I fix it, I want to make sure I'm fixing your issue as well.

        1. 1

          No worries! I'm using chrome on a Samsung S8.

          The issue was just buttons in your menu not working. Docs, blog, etc just did nothing.

          1. 1

            Should be fixed now. Thanks again for the heads-up!

          2. 1

            Oh wild, yeah, I can absolutely reproduce that. Thanks!

  17. 1

    In Blanq my focus is to be a better designed service than the rest. Most of the competition has ugly or outdated design. The second area of focus is to provide better analytics than the others.

    1. 1

      Beautiful website

  18. 2

    This comment was deleted 4 years ago.

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    This comment was deleted 3 years ago.

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